How to Set Up WooCommerce Dynamic Pricing and Discounts?

Managing discounts manually can be overwhelming and time-consuming. However, WooCommerce dynamic pricing is here to make your life easier.

You can create personalized offers that grab your customers’ attention with variable pricing in WooCommerce.

For example, you can offer exclusive deals for bulk purchases or time-limited discounts that create urgency.

Significantly, customer engagement will increase and bring about repeat purchases.

In this blog, we’ll guide you through setting up dynamic pricing in WooCommerce. You’ll discover how to configure pricing rules based on various factors.

As a result, you can create effective pricing and discount strategies that drive more sales.

What is WooCommerce Dynamic Pricing?

WooCommerce dynamic pricing is a strategy where price automatically adjusts based on specific conditions like purchase quantity, cart total order, user roles, or time.

Unlike static pricing, you can set up variable pricing rules in WooCommerce based on several conditions. The change will be based on customer behavior and WooCommerce discount rules.

Traditional WooCommerce price adjustments require constant updates. However, using a WooCommerce dynamic pricing plugin handles these changes automatically.

Why You Should Use Dynamic Pricing for WooCommerce?

Significantly, dynamic pricing and discounts can increase conversion rates by three times.

Here are the key benefits:

• Increased average order value: When customers see that buying more saves them money, they will add more items to their cart.
• Better customer retention: WooCommerce sales pricing targeted at loyal customers can increase repeat purchases.
• Inventory management: You can offer different offer discounts on specific items.. Due to this, other. items in the catalog won’t be affected.
• Competitive advantage: While your competitors offer generic discounts, you can personalize your promotional offers in WooCommerce dynamically.

Now that you understand the benefits, let’s dive into implementation.

How to Set Up WooCommerce Dynamic Pricing and Discount?

Setting up WooCommerce dynamic pricing and discounts involves the following steps:

1. Install & Activate a WooCommerce Dynamic Pricing and Discounts Plugin
2. Creating Dynamic Pricing and Discounts in WooCommerce
3. Configure WooCommerce Dynamic Pricing and Discounts
4. Testing Your Dynamic Price and Discount Rule in WooCommerce

Step 1: Install & Activate a WooCommerce Dynamic Pricing and Discounts Plugin

Since WooCommerce doesn’t have a built-in option for this, let’s use one of the best WooCommerce pricing plugins, Discount Rules for WooCommerce – PRO.

You can check the installation guide to activate this plugin on your WooCommerce store.

Using this WooCommerce Discounts Rules Plugin, you can set multiple product pricing rules. 

For this blog, assume that you sell apparel and accessories on your WooCommerce store. 

Step 2: Creating Dynamic Pricing and Discounts in WooCommerce

To create custom dynamic discount rules in your WooCommerce store,

• Go to WooCommerce dashboard -> “ Discount Rules”.
• Click the “Add New Rule” button and enter the name.
• Now, choose “Discount Type” as “Product Adjustment” to discount on products.
• In the Discount section, select “Fixed Discount” and set the value “100.”
• Save the rule.

Step 3: Configure Woocommerce Dynamic Pricing and Discounts

There are various ways to configure WooCommerce conditional pricing.

To configure different prices for different user roles and quantities, you can check out a further section of this blog.

In this section, let’s learn how to create dynamic discounts based on product quantity in WooCommerce.

You can offer a WooCommerce discount percentage that scales with cart value.

For instance,

• 5% off if they buy more than 2 products.
• 10% off if they buy more than 5 products.

By implementing bulk discounts in WooCommerce, changes take place instantly as customers add or remove items from their carts.

To set dynamic pricing discounts based on product quantity,

• Go to WooCommerce dashboard -> “ Discount Rules”.
• Click the “Add New Rule” button and enter the name.
• Now, choose “Discount Type” as “Bulk Discount”.
• Filter “All Products” to offer sitewide discount.
• In the Discount section, set the Minimum and Maximum Quantity and choose “Percentage Discount” as shown in the screenshot below.
• Save the rule.

Step 4: Testing Your Dynamic Price and Discount Rule

Once your WooCommerce price adjustments are done, you can save the discount rule.
To test your setup:

• First, open your store in an incognito browser window
• Then, add products to your cart that should trigger your dynamic discount in WooCommerce
• Finally, proceed to checkout to verify the discount applies correctly

For instance, here is the cart of my WooCommerce store. You can see how a $100 discount is applied for a cart subtotal of $1000.

5 Effective WooCommerce Dynamic Pricing and Discount Rules

Here are the most effective types of discount rules you should consider implementing in your WooCommerce store:

In this section, we will learn:

1. How to set dynamic pricing for products in WooCommerce?
2. How to create category-based WooCommerce dynamic pricing?
3. How to offer dynamic pricing discounts based on order totals in WooCommerce?
4. How to create WooCommerce dynamic pricing for specific user roles?
5. How to create time-based dynamic pricing and discounts for WooCommerce?

1. How to set dynamic pricing for products in WooCommerce?

WooCommerce product pricing can be set by following these steps,

• Go to WooCommerce dashboard -> “ Discount Rules”.
• Click the “Add New Rule” button and enter the name.
• Now, choose “Discount Type” as “Product Adjustment”.
• Under Filter, choose “All Products”
• Then, in the Discount section, choose “Fixed discount” and enter “100”.
• Save the rule.

2. How to create category-based WooCommerce dynamic pricing?

Here’s how you can set category discounts with dynamic product pricing,

• Go to WooCommerce dashboard -> “ Discount Rules”.
• Click the “Add New Rule” button and enter the name.
• Now, choose “Discount Type” as “Product Adjustment”.
• Filter “Category” and “In the list” select “Accessories”.
• In the Discount section, select “Fixed Discount” and set the value “100.”
• Save the rule.

You can check the screenshot to know how only discount is applied on accessories and not clothes.

You can use the WooCommerce bulk pricing plugin with category conditions that give you control over which product groups receive discounts.

3. How to offer dynamic pricing discounts based on order totals in WooCommerce?

WooCommerce cart discounts encourage shoppers to add more items. Eventually, their average order value will increase.

Here, let me explain how to set discounts based on total orders. 

• Go to WooCommerce dashboard -> “ Discount Rules”.
• Click the “Add New Rule” button and enter the name.
• Now, choose “Discount Type” as “Product Adjustment”.
• Under condition relationship, choose “Subtotal”.
• Following that, select “Greater than or equal (>=)” and value as “1000”.

Essentially, this means that if your customer cart total is higher than or equal to $1000, they will receive a discount of $100.

4. How to create WooCommerce Dynamic Pricing for Specific User Roles?

Different customer segments deserve different pricing. In fact, you can easily create user role-specific pricing in WooCommerce.

For example, you can offer advanced WooCommerce discounts to your subscribers without affecting your other customers.

To set user role-based discounts,

• Go to WooCommerce dashboard -> “ Discount Rules”.
• Click the “Add New Rule” button and enter the name.
• Now, choose “Discount Type” as “Product Adjustment”.
• Filter “All Products” as we apply storewide discounts.
• In the Discount section, select “Percentage Discount” and set the value “5.”
• In the Rules section, choose “Condition Type” as “User Role” and select the specific user role, “Subscribers”.
• Save the rule.

5. How to create time-based dynamic pricing and discounts for WooCommerce?

Nothing creates urgency like a limited-time offer. Therefore, use WooCommerce dynamic coupons for seasonal sales, holiday promotions, and flash sales.

You can even implement WooCommerce surge pricing during high-demand periods or special events.

Follow the steps to create time-based pricing,

• Go to WooCommerce dashboard -> “ Discount Rules”.
• Click the “Add New Rule” button and enter the name.
• Now, choose “Discount Type” as “Product Adjustment”.
• Filter “All Products” as we apply storewide discounts.
• In the Discount section, select “Percentage Discount” and set the value “25”.
• In the Rules section, choose “Condition Type” as “Date and Time” and set the specific period.
• Save the rule.

Pro Tip: Learn how to set WooCommerce Flash Sale Pricing and Discounts.

How to Customize Dynamic Pricing and Discounts Table in WooCommerce?

To customize the WooCommerce pricing table,

• Go to “WooCommerce” -> “Discount Rules” -> “Settings” page in the menu.
• Scroll to the “Product” section and enable the “Show discount table” option.
• Click the “Customize discount table” and customize it based on your discount offers.
• Save changes.

Changes will be reflected on the product pages. Thereafter, customers can see the advanced pricing in WooCommerce.

7 Advanced WooCommerce Dynamic Pricing Strategies

1. Dynamic Pricing and Discounts Based on Product Quantity

Quantity dynamic pricing & bulk discounts are the best when selling products typically purchased in volume.

Implementation steps:

• First, analyze purchase patterns
• Then, set quantity thresholds just above typical purchase amounts
• Finally, create volume discount in WooCommerce

2. Dynamic Pricing on Shipping Code

One of the most effective WooCommerce discount strategies is to create free shipping for WooCommerce. Consequently, you can offer this once customers reach a certain threshold.

Implementation steps:

• Initially, calculate your shipping cost breakeven point
• Then, set a free shipping threshold above your average order value
• After that, prominently display the threshold in the cart
• Finally, suggest products to help reach the threshold

Studies show that 80% of online shoppers are willing to buy more products if free shipping is offered.

3. Flexible Pricing Based on Purchase History.

Creating WooCommerce conditional pricing based on customer purchase history provides a personalized shopping experience.

Implementation steps:

• To begin with, analyze purchase patterns
• Next, identify complementary products
• After that, create cart upselling in WooCommerce

4. Customer-specific Dynamic Pricing

Flexible pricing in WooCommerce allows you to implement different pricing strategies. For example, you can offer first-order discounts in WooCommerce and return shoppers.

Implementation steps:

• First, set up user tracking
• Subsequently, create first-purchase discounts
• Then, develop loyalty rewards in WooCommerce for returning customers
• Finally, monitor customer lifetime value

5. Dynamic Pricing and Discount Based on Cart Value

WooCommerce cart discounts can guide customers toward higher spending.

Implementation steps:

• To begin with, analyze your current average order value
• Next, set threshold amounts slightly above your average
• Then, create WooCommerce tiered pricing

6. AI-Based Pricing Adjustments

Advanced dynamic pricing & discounts with AI can analyze purchase patterns and competition.

Implementation steps:

• First, collect and analyze sales data
• Subsequently, implement AI tools to find optimal discount
• Finally, continuously test and refine

7. Dynamic BOGO Promotion

WooCommerce BOGO deals are among the most appealing offers you can provide.

Implementation steps:

• To begin with, identify products suitable for BOGO offers
• Next, set up BOGO rules.
• Then, communicate the offer

Best Practices for Configuring Dynamic Pricing and Discounts in WooCommerce

1. Don’t overwhelm customers with too many WooCommerce promotion offers
2. Use a WooCommerce pricing table to clearly show potential savings
3. Track metrics like conversion rate, average order value, and total profit
4. Communicate changes in pricing and discounts in your WooCommerce store clearly to customers
5. Always test WooCommerce dynamic products before implementing storewide
6. Consider your profit margins when setting WooCommerce pricing models

Conclusion

Stores using WooCommerce dynamic pricing typically enjoy higher conversions, bigger order sizes, and stronger customer loyalty.

Although WooCommerce does not include a default option for this, users can implement automatic pricing and discount features using a plugin.

Following the WooCommerce pricing tips shared in this blog, you can optimize your pricing strategy and maximize your store’s growth.

Also Read

• Create a WooCommerce Storewide Discount
• Setup Conditional Discounts in WooCommerce
• Display Discounts on WooCommerce Products and Cart Pages
• How to create customer-specific discounts in WooCommerce?

Frequently Asked Question