Have you ever considered using the most effective discount type to attract customers and increase sales? Every store owner can benefit from implementing a WooCommerce discount percentage to launch promotional events.
While advanced options like BOGO, bulk, and conditional discounts are valuable, percentage discounts can effectively meet the sales goals of any store, regardless of visibility, traffic, or customer base.
In this blog, you will learn everything about the WooCommerce percentage discount —its types, detailed implementation steps, and different ways to display it on your store.
You can also understand the necessity of opting for a WooCommerce discount percentage plugin when you can apply percentage discounts directly with the default product settings.
Let’s start by understanding the discount percentage and its types.
(You can also jump to the desired section from the ‘Table of Contents.’)
What is a WooCommerce Discount Percentage?
A WooCommerce discount percentage (or percentage discount) is a promotional strategy in which store owners reduce the product price by a percentage. For example, “20% off on all products”—where the discount percentage is 20%, and customers can get a discounted product.
You can also apply different types of percentage discounts to stand out from the competition and easily grab customers’ attention, driving traffic and increasing sales.
Types of Percentage Discounts for WooCommerce Stores
Applying different discount types to your WooCommerce store can help you identify the best deals and increase your customer base and sales.
Here are a few percentage discount types to apply in your store:
- Storewide Percentage Discounts: You can apply discounts to all products in the store. Example: “10% off on all products.”
- Product or Category-Specific Discounts: You can apply a WooCommerce percentage discount to specific products or categories in the store. Example: “5% off on T-shirts (or) 5% off on ‘Clothing’ category.”
- Subtotal-based Discounts: You can enable discount percentages only for carts with a minimum order value. Example: “20% off on orders above $199.”
- User or User-role Discounts: You can only offer a WooCommerce product discount percentage to your store’s specific customers or customer groups. Example: “Exclusive 10% off to ‘Oliver Wood’ (or) ‘Subscribers.’
- Bulk Purchase Deals: You can reward bulk purchase customers using the WooCommerce discount percentage. Example: “10% off when you buy 9+ T-shirts.”
- Location-based Deals: You can apply a WooCommerce percentage discount based on customers’ shipping addresses. This helps increase brand visibility in specific regions. For example, “5% off only to USA customers.”
- Buy One Get One At Discount: WooCommerce BOGO deals are recommended to attract customers. Instead of a “Buy One Get One Free” deal, you can offer the second product at a discount percentage to increase revenue. For example, “Buy a t-shirt and Get a 5% off on a cap.”
- Coupon Percentage Discount: Sometimes, coupon codes are more attractive than direct discounts. Customers feel like saving money using the coupon. You can provide a WooCommerce coupon percentage discount to all or specific products and customers. Example: “25% off on orders above $299 – Use Code ‘SAVE25’.”
- Limited-Time Discount Percentage: You can offer a WooCommerce discount percentage only for a limited time to encourage customers to buy before the deal expires. For example, “20% discount on ‘Accessories’ category, offer expires within 3 hours.”
You can mix and match WooCommerce percentage discount types based on your sales goal, product stocks, and competition to offer a valuable deal that customers can’t resist and boost your sales.
Offer percentage discounts in multiple ways using the Discount Rules Pro plugin to attract customers and boost sales.
Is a WooCommerce Percentage Discount Necessary?
Offering a WooCommerce percentage discount will help you in more ways:
- Showing “percentage off” sales on WooCommerce product pages will attract customers.
- A single WooCommerce product discount percentage can urge customers to buy products at a reduced price.
- Percentage-off deals are the basic offer that even a beginner online store owner can implement to increase sales.
- A WooCommerce percentage discount with purchase conditions motivates customers to meet the specific conditions to get deals, which results in increased order value and revenue.
Why Opt for a WooCommerce Discount Percentage Plugin?
When creating a new product or editing an existing product, you can add a sale price to the regular price to add a percentage discount.
However, is it possible to change the price manually for each product in the store?
It does not apply to large-sized stores with more items and categories.
Using a WooCommerce discount percentage plugin, you can apply a percentage discount to all products within a minute and filter specific products or categories to enable discounts.
You can also use BOGO or bulk percentage discounts using the plugin.
Hence, a WooCommerce discount percentage plugin is necessary to:
- Enhance your discount strategy,
- Simplify the discount management process,
- Save time,
- And increase sales.
Choosing the Best Discount Percentage Plugin
Choosing the best plugin is essential to avoid site performance issues and complete the discount promotions.
You can check the best WooCommerce discount plugins available in the market and pick one that suits your store’s needs.
When choosing a plugin, you must consider factors such as price, compatibility, features, updates, and support.
For this percentage discount blog tutorial, I’m using the “Discount Rules for WooCommerce – Pro” plugin for the following reasons:
- It is a versatile plugin with multiple discount options.
- You can offer percentage or fixed discounts to all or specific products, categories, product attributes, and SKUs.
- It has advanced discount options, such as bulk & bundle discounts and BOGO deals.
- It has a “Rules” option to apply purchase conditions to your discounts, such as minimum order value, specific customer or roles, shipping address, particular payment methods, and more.
Choose your plugin to start your percentage discount promotions. Let’s check the implementation steps now.
How to Apply a WooCommerce Discount Percentage?
Applying a WooCommerce discount percentage to products is now easy with the “Discount Rules” plugin.
Let’s install the plugin on your WordPress dashboard.
Step 1: Go to WordPress dashboard -> Plugins -> Add New.
Step 2: Search for the plugin “Discount Rules for WooCommerce.”
Step 3: Install and activate the plugin.
If you have doubts, check this detailed installation guide.
Let’s check some sample scenarios to discuss how you can create different types of percentage discounts in WooCommerce.
Scenario 1: Storewide Percentage Discount in WooCommerce
Example: 20% discount on all products of your WooCommerce store.
Benefit: A storewide discount can quickly grab customers’ attention and help them explore more products in your store.
To create a store-wide WooCommerce percentage discounts:
- Go to WooCommerce -> “Discount Rules”.
- Click the “Add New Rule” button.
- Enter the rule name and select the discount type as “Product Adjustment”.
- Choose “All Products” in the “Filter” section as it is a storewide discount.
- In the “Discount” section, choose the Discount Type as “Percentage discount” and enter the discount value as “20”.
- Save and enable the rule.
A 20% discount is applied to all products in the store.
Related Read
How To Create A WooCommerce Storewide Discount? (4 Examples)
Scenario 2: Percent Off Deals for Specific Categories
Example: Buy from category X and get a discount of 10%.
Benefit: This scenario can boost sales if you have a specific category with slow-selling items.
To apply a discount percentage only to specific categories:
- Go to “WooCommerce” -> “Discount Rules”.
- Click “Add New Rule”.
- Choose the discount type as “Product Adjustment”.
- In the “Filter” section, choose “Category” and select a specific category. For instance, “Accessories.”
- In the “Discount” section, choose the Discount Type as “Percentage discount” with the required discount value as “10”.
- Save and enable the rule.
A 10% discount is applied only to specific categories.
Related Read
How to Create a WooCommerce Category Discount?
Scenario 3: A Specific Product Discount Percentage
Example: Buy Product A and get a discount of 15%.
Benefit: You can launch a new product and implement this discount to increase its visibility and sales.
To apply a specific product discount with a percentage:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
- In the “Filter” section, choose “Products” and select a specific product. For instance, “Polo.”
- In the “Discount” section, choose the Discount Type as “Percentage discount” with the required discount value as “15”.
- Save and enable the rule.
A 15% discount is applied only to specific products.
Offer percentage discount to specific products or categories using the Discount Rules Pro plugin to increase product visibility and sales.
Scenario 4: Discount Percentage for Specific Product Attributes
Example: Buy the specified attribute (Blue color) and get a discount of 20%.
Benefit: Consider selling T-shirts in more colors, like “black, blue, and white.” If black and white shirts sell well and blue is not sold once, you can increase sales by offering a discount only to this specific color (or, say, attribute).
To apply discount percentages to variable products with specific attributes:
- Navigate to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
- In the “Filter” section, choose “Attributes” and select a specific attribute. Let’s take the “Blue” Color.
- In the “Discount” section, choose the Discount Type as “Percentage discount” with the required discount value as “20”.
The 20% discount is applied to specific product attributes, while other attributes have the original sale price.
Scenario 5: WooCommerce Bulk Quantity Percentage Discount
Example:
“Buy 1-5 quantities and get a 10% discount
Buy 6-10 quantities and get a 20% discount
Buy 11-15 quantities and get a 30% discount”
Benefit: You can reward loyal customers by applying discounts based on the quantities they purchase. It helps you get bulk orders and increase revenue.
To create percentage discounts based on bulk quantities:
- Go to “Discount Rules” under “WooCommerce.”
- Add a new rule.
- Choose the discount type as “Bulk Discount”.
- In the “Filter” section, choose “All Products”, as bulk discounts can be applied to all products.
- In the “Discount” section,
- Set “Count by” as “Filter set above” (this would count the items cumulatively).
- Choose the Discount Type as “Percentage discount” with the required quantity and discount percentage value.
- Save and enable the rule.
The bulk discount is applied based on quantities. As the items are counted cumulatively and the cart quantity is 7, a discount of 20% is applied to the products purchased.
Scenario 6: WooCommerce BOGO percentage deals
Example: Buy any item from Category A and B and get the cheapest product from Category B at a 20% discount.
Benefit: As said, BOGO offers eye-catching deals loved by customers, and offering percentage discounts in this BOGO type can be a great advantage in increasing revenue compared to providing a regular free product deal.
To apply a BOGO percentage deal:
- Navigate to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
- Choose the discount type as “Buy X and get Y”.
- In the “Filter” section, choose “Category” and select specific categories (Hoodies and Accessories).
- In the “Get Discount” section, you’ll find the below options,
- Get Y discount type: Choose “Buy X and get Y – Categories.”
- Make sure to enable the button “Cheapest”.
- Set quantities range with percentage discounts and select the “Get” product/ category.
- Also, set “count by” as “filters set above”.
- Save and enable the rule.
When the customer purchases from the X category, he/she gets the cheapest product from category Y at a 20% discount.
The minimum quantity to be purchased is 2 with a limited discount value of 20. Here is the final result of applying BOGO percentage deals:
Scenario 7: User-role-based Product Discount Percentages in WooCommerce
Example: “Wholesale Customers” get a discount of 30% on purchasing a minimum quantity of 2 from the store
Benefit: Instead of providing a discount to all customers in the store, you can apply it only to a specific customer group to reward their loyalty and grow your customer-business relationship.
To apply a product discount percentage to specific user roles (customer groups):
- Go to “WooCommerce” -> “Discount Rules.”
- Add a new rule.
- Choose the discount type as “Bulk Discount”, as per the example.
- In the “Filter” section, choose “All Products”.
- In the “Discount” section,
- Set “Count by” as “Filter set above” (this would count the items cumulatively).
- Choose the Discount Type as “Percentage discount” with the required quantity and discount percentage value.
- In the “Rules” section, choose the Condition type as “User Role” and choose the specific user roles. Here, “Wholesale customers”.
- Save and enable the rule.
Note: As a store owner, you can add any number of user roles to your WordPress admin with the help of the respective third-party plugin. Here is the step to create user roles in WordPress.
Related Read
How to Setup Customer Specific Discounts in WooCommerce?
Scenario 8: Subtotal-based percentage discount
Example: Get a discount of 20% for orders over $500.
Benefit: You can apply this method to motivate customers to spend more on your store and reach the specific order value to get their discount. It helps you increase the average order value.
To add a WooCommerce product discount percentage based on subtotal:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
- Choose the discount type as “Cart Adjustment”.
- In the “Filter” section, choose “All products”.
- In the “Discount” section, select the Discount Type as “Percentage Discount” and set the value as “20”.
- In the “Rules” section, choose Condition Type as “Subtotal” with its value as greater than or equal to “500”.
- Save and enable the rule.
Scenario 9: WooCommerce Coupon Percentage Discount
Example: Get a 30% storewide discount using the coupon code “SPECIAL.”
Benefit: Offering a discount using a coupon code is always an attractive deal, as opposed to applying a discount directly on products. It enhances customers’ experience by making them feel like they are saving money when entering the coupon codes at checkout.
To create a WooCommerce coupon percentage discount:
- Go to “WooCommerce” -> “Discount Rules”.
- Click the “Add New Rule” button.
- In the “Filter” section, choose “All Products”.
- In the “Discount” section, choose the Discount Type as “Percentage discount” and enter the discount value as “30”.
- In the “Rules” section, choose the condition type as “Coupons” and create your own coupon code.
- Save and enable the rule.
A 30% discount will be applied only when customers enter the given coupon code on their cart or checkout page.
Related Read
How To Create A Coupon In WooCommerce? (2 Ways)
How to use one coupon code to offer different percentage discounts?
Do you want to provide the same coupon code for different product discount deals?
Let us understand it better with an example,
“10% discount on the Clothing category
20% discount on the Perfume category
30% discount on the Cosmetics category using the same coupon, “OFFER123””.
Step 1: Create a discount rule for the Clothing category, for example, the “hoodies” category.
- Configure the discount rule using the discount type “Product Adjustment”.
- Filter specific category “Hoodies”.
- Set the Discount type & Value as “Percentage discount” & “10”.
- Add a new condition, “Coupon”, and create your coupon “OFFER123”.
- Save and enable the rule.
Step 2: Similarly, go to “Discount Rules” and add another rule with a 20 percent discount for the Perfume category using the same coupon code.
Step 3: Add another discount rule with a 30% discount on the Cosmetics category using the same coupon code.
Step 4: Save and enable all the three rules.
The cart page clearly illustrates the process flow of the discount rule. Using the same coupon, “OFFER123,” a discount was applied to the three categories.
How to Show a Discount Percentage in WooCommerce?
You can show a discount percentage in WooCommerce in the following ways using the “Discount Rules” plugin:
- A Discount Table
- Plain Discount Information
- Discount Price on Product Pages
- A Sale Badge
- Show a message in the cart when the rule is applied
- Display the “You Saved!” message
Showing a discount percentage on WooCommerce products and cart pages helps customers know about the deals, and they can wisely claim it.
Show Discount Percentage as a Table
When you create a WooCommerce product discount percentage using the “Bulk Discount” type, you can display the discount percentage as a discount table on single product pages.
Check this WooCommerce bulk discount guide to customize discount tables on product pages.
Show Discount Percentage as a Discount Bar
Using a “discount bar” option, you can customize and display simple discount information on all product pages covered under the rule.
To enable the discount bar, scroll down to the “Discount bar” section below the “Rules” section when adding a new rule. Here, you can enable the “Discount bar” option and customize the color and text of the bar.
You can also open the plugin’s settings page and scroll down to the “Product” section to set the position to show a discount bar on a product page.
Show Percentage Discount with a Strikethrough
This is the basic format for displaying percentage discounts on products. When you create a discount rule with “Percentage,” the original sale price is stroked out, and the discounted price is displayed.
Note: This blog explains the steps to strike out an original WooCommerce sale price and display a discount price.
Show Percentage Discount on Sale Badges
Sale badges are the essential visual elements for all online stores to grab customers’ attention. You can display a discount percentage as a “Sale badge” to increase its visibility and impact.
Check the guide to learn the detailed steps to display a discount percentage as a sale badge.
Show a Notification on the Cart When a Discount is Applied
The message of the rule applied will be displayed on the cart page as illustrated below,
You can go to the plugin’s settings page and scroll down to the “Promotion” section, where you can edit the “Applied rule message text on cart” option to customize your message.
Show a “You Saved!” Message on Cart Pages
This would display the amount saved through the discount on the cart page.
On the same “Promotion” section on the plugin’s settings page, you will have the “Display you saved text” option, where you can customize the text and position of the message.
These are the six common methods to show a product discount percentage in your WooCommerce store.
Add and show percentage discounts in your WooCommerce store using the Discount Rules plugin to increase your customer base and sales.
How to Troubleshoot WooCommerce Percentage Discount Issues?
If your WooCommerce percentage discounts do not work, it may occur due to the following issues:
- Check the version of WordPress/ WooCommerce and update it to the latest version.
- Also, ensure that the”Discount Rules” plugin is updated with its latest version.
- Check whether the “Discount Rule” is enabled and the products & discounts are set correctly.
- Make sure that the “Settings” page features are enabled based on the discount rule.
If none of these could solve your issues, you can contact our plugin support team to solve your issues.
Conclusion
WooCommerce percentage discounts are a traditional tactic to convince customers to buy products in your store.
- Apply discounts to specific or all products.
- Set WooCommerce product discount percentages to specific or all customers.
- Offer discounts to all carts or carts with minimum order value.
- Provide discounts to specific or all shipping addresses and more.
Many profitable percentage discount possibilities are available. Explore the discount strategies and find the one that works best for your product.
With the “Discount Rules for WooCommerce – Pro”, you can implement the discount percentage strategically to grab customers’ attention, encourage them to purchase and become regular customers, and increase your sales.
Have you tried a percentage discount in your WooCommerce store? Comment your favorite tactic below!
What to do next?
Elevate your discount strategy using the following guides:
- How to Create Bundle Discounts in WooCommerce?
- How to Provide Free Shipping in Your WooCommerce Store?
When the basic percentage discounts in WooCommerce can be applied with certain purchase conditions, they are dynamic percentage discounts. You can create these conditional percentage discounts using the “Discount Rules” plugin.
Offering dynamic percentage discounts instead simple discounts can provide you benefits like:
1. A cost-effective promotional strategy to offer discounts based on purchase conditions.
2. Offer discounts only to specific products to increase its sales.
3. Offer discounts only to specific users to enhance their user experience and loyalty.
To create dynamic percentage discounts in WooCommerce:
1. Install and activate the “Discount Rules” plugin.
2. Add a new rule and choose discount type.
3. Filter specific products or categories to apply discounts.
4. Choose “Discount Type” as “Percentage Discount” and set value.
5. Set purchase conditions in the Rules section as it is a dynamic discount. Save the rule.
Yes, it is possible to perform bulk price changes by setting a WooCommerce percentage discount based on quantity.
For example,
1. Buy 5 quantities and get a 5% discount
2. Buy 10 quantities and get a 10% discount
3. Buy 15 quantities and get a 15% discount.
Here, the WooCommerce changes price based on quantity.
The percentage saved can be shown as a “You Saved” message.
To display that, install and activate the “Discount Rules for WooCommerce -Pro” plugin.
Go to “Discount Rules” –> Settings –> “Promotion” tab.
In the “Display you saved text”, you can choose any one of the listed positions to display the message:
1. On each line item
2. On after total
3. Both in each line item and after total.
Next, you can also edit the message “You saved:”
Make sure to modify only the text message.
This message will be displayed when you create a price-based discount rule.
Yes, you can create WooCommerce coupons for percentage discounts in two methods:
1. Create a percentage discount coupon using default settings.
2. Create coupon-based percentage discount using the “Discount Rules” plugin.
