How to Create Cart Discounts in WooCommerce?

Are you frustrated that your customers are often abandoning their carts? One confirmed way to reduce abandoned carts, increase average order value and get more sales is WooCommerce Cart Discounts.

By default, WooCommerce doesn’t have options to create cart discounts. Fortunately, we can use a popular plugin like “Discount Rules for WooCommerce,” which makes creating cart discounts easier in a few simple steps.

In this blog, we will learn about cart discounts for WooCommerce, its benefits, and how to create WooCommerce cart discounts easily with “Discount Rules for WooCommerce” plugin. We will also learn the best practices to follow while offering such discounts.

What is WooCommerce Cart Discount?

WooCommerce cart discounts let you apply discounts based on the cart’s subtotal value, the number of items in the cart, specific cart items, and total weight. In simple terms, any discount that depends on the cart is considered a cart discount.

You can offer cart discounts for products, categories, attributes, SKUs, and Tags.

For Example,

Purchase for $1000 and get 20% discount.

Buy 10 T-Shirts and get a cap for free.

Purchase Mobile Phones and Headphones together and get 10% discount.

You can also offer cart discounts based on specific conditions, such as customers’ Purchase history, specific user roles, or even coupons.

For Example,

Purchase for $500 and get 10% discount on your third order.

Whole Customers get a special discount of $200 for shopping above $1000

What are the benefits of WooCommerce Cart Discounts?

The benefits of cart discounts for WooCommerce are reducing abandoned carts, increasing average order value, gaining new customers, improving customer satisfaction, building a loyal customer base, Upselling and Cross-selling opportunities, Clearing excess stock, and boosting profits.

Reduce Abandoned Carts: When you offer exciting offers based on cart value, customers will not abandon their carts. Cart discounts encourage customers to complete their purchases.

Increase Average Order Value: This discount is a great way to encourage customers to purchase more. When you set the amount spent limit, customers will add more items to their cart, eventually increasing the average order value.

Gaining new customers: Cart discounts can motivate potential customers to make their first purchase in your store. With this discount, it’s easy to turn your visitors into customers.

Improve Customer Satisfaction: Discounts make customers think that they are getting a great deal and that they are saving their money. Give your customers a satisfying shopping experience, earn customer satisfaction, and make them come back to your store.

Build a loyal customer base: Earning Customer loyalty is easy with WooCommerce fixed cart discounts. When your customers constantly feel that they are getting a good deal from your store, they trust your store, make repeat purchases, and become your loyal customers.

Upselling and Cross-selling Opportunities: Cart level discounts are an excellent opportunity to upsell and cross-sell products. Create this discount specifically for those products and encourage customers to purchase them. Cart discounts make it easy to use this popular strategy in your store.

Clear Excess Stock: Discounts make customers purchase products even if they haven’t planned to buy them. Promote products that are not selling well and easily clear them with this discount.

Boost Profits: Overall, Cart discounts make your store more attractive for customers to purchase. This discount can help you stay unique and attract more customers, encourage customers to actively purchase in your store, increase average order value, and boost overall profit.

Offer Cart discounts for WooCommerce to get all these benefits for your store.

How to Create WooCommerce Cart Discounts?

Creating WooCommerce cart discounts requires a discount plugin like “Discount Rules for WooCommerce” as the default WooCommerce feature doesn’t support creating it. With this plugin, you can create cart discounts in a few simple steps.

This blog assumes that you already have this plugin. If not, you can still purchase and download the plugin to get started. For more information about the installation process, please check out this guide.

Let’s quickly learn to create a simple cart discount.

For example, Purchase for $500 and get 10% discount

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click the Add New Rule button.
3. Choose the discount type as “Cart Adjustment.”
4. In the filter section, choose “All Products” as we are offering discounts to all products in the store.
5. In the discount section, choose “Percentage discount” and set the value as “10.”
6. In the Rules Section, Click Add condition.
7. Now select “Subtotal” as the condition type, select “Greater than or equal to,” enter the subtotal value as “500,” and select “Count all items in the cart.”
8. Finally, Save and Enable the rule.

We have now created a simple cart discount. Likewise, we can create different types of discounts based on the cart level.

Types of WooCommerce Cart Discounts

We can offer different types of cart discounts like:

• WooCommerce Cart Discounts based on Cart Subtotal
• Free products based on Subtotal Value
• Cart discounts based on the Number of items in the cart
• Cart discounts based on cart items
• Attributes-based WooCommerce Cart Discounts
• Cart discounts based on the Purchase History of the Customers

WooCommerce Cart Discounts based on Cart Subtotal

This type of discount lets you offer discounts based on the total value of the customer’s shopping cart. You can offer discounts based on how much customers spend on their entire cart. This strategy encourages customers to spend more.

For example, Buy Sunglasses for $1000 and get 15% discount.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Cart Adjustment.”
4. In the filter section, choose “Sunglasses.”
5. In the discount section, choose “Percentage discount” and set the value as “15.”
6. In the Rules Section, Click Add New condition.
7. Now select “Subtotal” as the condition type, select “Greater than or equal to,” enter the subtotal value as “1000” and select “Count all items in the cart.”
8. Finally, Save and Enable the rule.

Look at the screenshot below for a better understanding.

Now we have created this type of discount based on the subtotal value of the customer’s cart.

Free products based on Subtotal Value

By offering free products to customers when they reach a certain subtotal value, we can improve customer engagement and boost sales.

For example, Purchase above $200 and get a cap for free

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Cart Adjustment.”
4. In the filter section, choose “All Products.”
5. In the discount section, choose “Buy X Get Y—Products,” select the free product as “Cap,” and set the value as shown in the screenshot below.

If you look at the above screenshot, you can see we have set a special condition to set this rule.

6. In the Rules Section, Click Add New condition.
7. Now select “Subtotal” as the condition type, select “Greater than or equal to,” enter the subtotal value as “200” and select “Count all items in the cart.”
8. Finally, Save and Enable the rule.

This is how you offer free products based on the subtotal value.

Cart discounts based on the Number of items in the cart

By implementing this discount, you can offer discounts based on the total number of items in the cart. You can increase the average order value of a customer’s purchase with this discount.

For Example, Purchase more than 10 products and enjoy Free Shipping.

Let’s learn to create this discount scenario.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. Now go to the Rules Section and Click Add Condition button.
5. Choose “Item quantity” as the condition type, select “Greater than or equal to (>=),” set the cart item quantity as “10,” and select “Count All items in the cart.”
6. Finally, Save and Enable the rule.

Look at the screenshot below for a better understanding.

Now we have created Free Shipping offer based on the number of items in the cart.

Combo discounts

Combo discounts based on the cart offer special discounts when customers purchase specific combinations of items together. This type of discount encourages customers to buy multiple products as a bundle, providing them with cost savings.

For Example, Buy a set of a T-shirt and a Tie together, and get 10% discount.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Cart Adjustment.”
4. In the filter section, choose “T-Shirt,” “Tie.”
5. In the discount section, choose “Percentage discount” and set the value as “10.”
6. In the Rules Section, Click Add New condition.
7. Now select “Product Combination” as the condition type, choose “T-Shirt,” “Tie” as the products, and configure the rule based on the screenshot given below

8. Finally, Save and Enable the rule.

Now we have created combo discounts for specific products combined together.

Attributes-based WooCommerce Cart Discounts

This type of discount enables you to offer discounts only when a customer purchases a specific attribute. This strategy is great for moving slow-selling products.

For Example, Purchase Full Sleeve T-shirts for $200 and get 10% discount

Let’s learn to create this discount scenario.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Cart Adjustment.”
4. In the filter section, choose “Attributes,” select “In list” and choose “Full Sleeve.”
5. In the discount section, choose “Percentage discount” and set the value as “10.”
6. In the Rules Section, Click Add New condition.
7. Now select “Subtotal” as the condition type, select “Greater than or equal to,” enter the subtotal value as “200” and select “Count all items in the cart.”
8. Finally, Save and Enable the rule.

Look at the screenshot below for a better understanding.

Now we have created an attributes-based cart discount.

Cart discounts based on the Purchase History of the Customers

These are tailored cart discounts based on customers’ past buying behavior. This type of discount improves customer engagement and drives repeat purchases.

For Example, Buy for $500 and get 15% discount on your 5th order.

Let’s learn to create this discount scenario.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Cart Adjustment.”
4. In the filter section, choose “All Products.”
5. In the discount section, choose “Percentage discount” and set the value as “15.” as shown in the screenshot below.

As you can see, we have two special conditions to create this discount scenario.

6. In the Rules Section, Click Add New condition.

7. Select “Subtotal” as the condition type, select “Greater than or equal to,” enter the subtotal value as “200” and select “Count all items in the cart.”

8. Now, Click Add condition button.

9. Choose “Number of orders made” as the condition type, select “all time,” choose “greater than or equal to,” set purchase quantity as “4” and choose order status as “Completed.”

10. Finally, Save and Enable the rule.

Now we have created a cart discount based on the purchase history of the customers.

Best Practices to follow while Offering WooCommerce Cart Discounts

Cart discounts are an excellent way to boost sales in your store. You can follow some best practices to make it more effective and successful.

Understand your Target Audience and offer relevant products: To make your campaign successful, you need to thoroughly understand your customers. Understand their needs, preferences, and shopping habits before you create cart discounts in WooCommerce. Offer products that will encourage them to purchase.

Highlight Savings and attract customers: Once customers clearly understand how they will be benefitted from discounts, they tend to purchase soon. Display sale badge, discount bar, and strikeout price with WooCommerce cart discount plugin like “Discount Rules for WooCommerce” plugin to highlight the savings, attract and make customers purchase. Show discounts on product pages, cart page, or even during checkout to let customers know about the discounts and purchase them.

Promote discounts actively to improve customer engagement: You can promote discounts through different marketing channels, such as email newsletters, your website in a notification bar, and social media platforms to let customers know about the discounts. Maintaining a regular promotional schedule can help you to create awareness about the discounts and improve customer engagement.

Create a Sense of urgency With Flash Sale Cart Discounts: One proven strategy to boost customer engagement and make them purchase is by setting time limits for the discounts. Time limits make customers think that the discounts are exclusive and encourage them to purchase soon.

Monitor and Analyse to make required changes: You need to analyze the conversion rates, average order values, and customer feedback to monitor the effectiveness of the discount strategy. Also, to make any required adjustments and improvements for future campaigns.

The practices mentioned above are easy to follow, which will boost sales and increase the revenue of your store.

Conclusion

WooCommerce Cart discounts are a powerful way to increase average order value and boost sales in your WooCommerce store. This type of discount can actively engage customers with your store, improve customer satisfaction and build loyal customers. With more customers, you get more sales and more revenue.

WooCommerce doesn’t have options to create cart discounts, but you can use a plugin like “Discount Rules for WooCommerce” to easily create discounts. Within a few clicks, you are good to offer cart discounts for your store. Check out the 5 best WooCommerce Discounts Plugins that help you managing the store.

Also, learn how to create popular discounts like BOGO and Bulk Discounts.