Are you struggling to drive customers to your store? Have you used a WooCommerce coupon plugin to provide discounts with coupon codes?
If not, you are missing a potential customer base and revenues because 55% of customers prefer coupons to shop more in a store.
Instead of relying on the basic coupon feature available in WooCommerce, you can opt for a WooCommerce coupon code plugin to create advanced and smart coupons. It helps you in many ways over the basic features:
- Personalize coupon codes based on customer interests.
- Customize exclusive coupons for specific customers or user roles.
- Share auto-apply coupon URLs to simplify customers’ checkout process.
It might be challenging to find the best plugin from the market. So, I’ve researched and curated a list of the 11 best-rated and most reliable coupon plugins for your WooCommerce store.
These plugins provide exceptional features, user-friendly interfaces, and top ratings from satisfied store owners.
You can explore the top picks and choose the best WooCommerce coupon plugin to boost sales and customer loyalty.
Convert nearly 55% of site visitors to customers by offering customized coupons using the best WooCommerce coupon plugin.
What is a WooCommerce coupon plugin?
WooCommerce coupon plugin is a tool that extends the functionalities of the basic WooCommerce coupon feature and helps store owners offer advanced coupon offers to their customers. It enhances customer experience and increases sales.
Why Prefer a WooCommerce Advanced Coupons Plugin?
A WooCommerce advanced coupons plugin has a lot more features than the default coupons:
- Create advanced coupons based on cart total, purchase history, and specific customer roles.
- Personalize coupon codes based on the sales event.
- Offer coupons based on customer preferences and enhance their engagement.
- Measure the performance of coupon campaigns and improve it for more sales.
- Share auto-apply coupon URLs and simplify customers’ tasks to claim offers.
11 Best WooCommerce Coupon Plugins
Choosing the right WooCommerce coupon code plugin is essential as it directly impacts the user experience. It should seamlessly integrate into the website, ensuring a smooth and user-friendly process for customers to apply and redeem discount coupons.
Here is the list of best WooCommerce coupon plugins that help you create smart and advanced coupons for your online store:
1. Discount Rules for WooCommerce – Pro
Discount Rules Pro is a recommended WooCommerce coupon plugin allowing online store owners to easily create and manage custom coupons and discounts.
This plugin allows you to offer discount coupons based on specific products, categories, attributes, tags, quantity ranges, user roles, customer purchase history, specific dates, and more.
Here are some ways you can create a WooCommerce coupon with this plugin:
- Create different coupon types such as BOGO coupons, flash sale coupons, free shipping coupons, free gift coupons, user-role-based coupons, cat abandonment coupons, purchase history-based coupons, and holiday or seasonal promotion coupons.
- To attract customers’ attention, combine coupon offers with other discount promotions, such as bulk or bundle discounts.
- With an auto-apply coupon URL, navigate users directly to the coupon applied page to simplify their checkout process.
It offers a range of customization options, including the ability to set discount amounts and expiry dates.
Key features
- Create multiple advanced coupons, such as bulk discount coupons, BOGO coupons, and more.
- Set purchase conditions to apply coupons based on cart total, cart items, and specific customers or roles.
- Schedule your coupon in advance for upcoming promotional events.
- Create an auto-apply coupon URL to reward email subscribers.
- Set rule limits to restrict customers from using coupons more times.
- Provide the expiration date for your coupon quickly with a click.
- Offer coupons to customers based on their purchase history, such as first or nth orders.
- Check the detailed analytics report to track the effectiveness and performance of the coupon codes.
Pricing
It is free to start, and the paid plan costs $79 per year for a single site.
It provides a 14-day money-back guarantee, which is helpful when trying this plugin and deciding whether it suits your store.
Note: In addition to advanced coupon features, you can also create advanced and automatic discounts using this “Discount Rules Pro” plugin. The $79 includes all these additional features, which is a great deal if you want to upgrade your discount strategy.
Create advanced coupons for specific customers or roles using the Discount Rules Pro plugin to increase customer loyalty and sales.
2. WooCommerce Volume Discount Coupons
If you want to enable coupons based on quantity purchases, Volume Discount Coupons is the best coupon plugin for WooCommerce. This plugin mainly focuses on simplifying customers’ shopping experience with automatic coupon discounts.
It allows online store owners to display discounts automatically on eligible products and provide discount information on product or cart pages to attract customers.
The user interface of this WooCommerce coupon code plugin is simple, and store owners have flexibility in creating and managing coupons based on product quantities.
Key Features
- Set limitations on coupons based on minimum or maximum quantities in the cart.
- Automatically apply coupons when the quantity and other specified criteria are met.
- Enable customers to manually apply coupons that are not automatically triggered and limited by quantity criteria.
- Provide custom information for eligible products and when discounts are applied.
- Utilize shortcodes for visually appealing coupon displays.
- Facilitate cross-promotions for products and categories by offering discounts based on quantities of other products in the cart.
Pricing
It costs $29 per year.
3. WooCommerce Coupons Countdown
Coupons Countdown is another best coupon plugin for WooCommerce that offers a unique twist on coupon creation. It allows businesses to create coupon codes with countdown timers on product or checkout pages, creating a sense of urgency and encouraging customers to take action.
However, one drawback of WooCommerce Coupons Countdown is that it does not have as many features as some of the other coupon WooCommerce plugins on this list.
Key Features
- Create unique coupon codes with countdown timers.
- Set expiry dates for coupon codes.
- Track the performance of coupon campaigns.
- Display real-time countdowns for coupon codes and their validity.
- Enable limiting coupon usage per user.
- Restrict coupons to customers who have purchased specific products.
- Utilize a new shortcode for visually appealing coupons in various colors.
- Specify a timeframe for coupon validity post-customer registration or after their last order.
Pricing
It costs $29 to $99 per year, depending on the total number of sites.
4. WooCommerce Smart Coupons
As per the name, this WooCommerce smart coupons plugin offers various proven techniques for seamlessly implementing discounts and coupon promotions. It also offers features for BOGO deals, product giveaways, and advanced restrictions.
Whether your goal is to boost sales, encourage repeat customers, or enhance customer loyalty, the WooCommerce Smart Coupons offers numerous effective strategies to help you achieve your objectives.
Key Features
- Does not slow down your site or checkout process.
- Easily operated by clients, store admins, and junior staff without developer assistance.
- Regular updates and compatibility testing with popular plugins.
- Super flexible yet intuitive interface.
- With this WooCommerce smart coupons plugin, you can create different types of coupons, such as free gift coupons, bulk coupon code generation, import and export capabilities, URL coupons, BOGO coupons, and auto-apply coupons.
Pricing
It costs $129 per year and $10.75 per month.
5. Advanced Coupons
The WooCommerce advanced coupons plugin lets you offer advanced coupons with its easy-to-use features. It helps you create offers like BOGO, URL coupons, Cart conditions-based coupons, coupons with restrictions based on user role, store credits, and more.
With Advanced Coupons, you can also run WooCommerce BOGO deals, offer WooCommerce store credits for future purchases, allow refund orders as store credit, manage your coupons with WooCommerce coupon categories, apply coupons with a URL easily, display WooCommerce coupons on the quick preview.
The only drawback is that some features are difficult for beginners to understand.
Key Features
- Utilize the new BOGO coupon type for seamless buy-one-get-one promotions.
- Provide customers with store credit, enhancing flexibility for future purchases.
- Retain customer loyalty by refunding orders as store credit, encouraging repeat business.
- Streamline your coupon management by categorizing WooCommerce coupons for easy organization.
- Apply WooCommerce coupons effortlessly using WooCommerce coupon URLs.
- Safeguard against inadvertent discount coupon usage by setting up Cart Conditions as coupon rules.
Pricing
This WooCommerce advanced coupons plugin has both free and paid versions. The paid plan starts from $59.50 per year.
6. Coupon Generator for WooCommerce
Coupons Generator is the next free WooCommerce coupon plugin that allows store owners to generate coupons in bulk. This is useful when you want to use them for a promotional campaign targeting a large audience.
The WooCommerce coupon generator plugin is designed to be user-friendly. Its simple and intuitive interface makes it easy to create and manage coupons.
It also offers advanced features such as tracking and reporting coupon usage, allowing store owners to analyze the effectiveness of their coupon campaigns and make data-driven decisions.
However, it has a disadvantage that this plugin may have compatibility issues with recent WordPress versions.
Key Features
- With this plugin, you can generate tens of thousands of coupons simultaneously.
- The generated coupons are highly effective and compatible, even on low-cost hosting.
Pricing
It is an open-source plugin. It only provides limited features, and you can use it for free.
7. Coupon Creator
Coupon Creator helps store owners create various types of coupons, such as percentage discounts, fixed-amount discounts, free shipping, and more.
The process of creating coupon codes is straightforward, and you can set up a variety of coupons. Coupon Creator now includes a Coupon Block to display single coupons or a loop of coupons with options to align and order them.
This WooCommerce coupon code plugin makes it easy to track the success of various coupon campaigns and adjust them as needed.
Key Features
- Create unique coupon codes.
- Limit the number of times a coupon can be used.
- Choose the coupon’s appearance on the storefront.
- Set specific conditions for the coupons.
- Implement a counter per coupon to automatically expire the coupon after reaching a specified limit or leave it unlimited for ongoing use.
Pricing
This best coupon plugin for WooCommerce is also free to start your campaign. And the Pro version starts at $59 per year.
8. Coupon Affiliates
Coupon Affiliates is a unique WooCommerce coupons plugin on this list that allows store owners to run a coupon-based affiliate program.
You can create coupon codes, assign them to the affiliates, track their performance, reward the affiliates for driving sales, and more.
Unlike other WooCommerce BOGO coupon plugins, this plugin allows you to run a simple affiliate program using the default WooCommerce coupon feature itself.
The plugin turns coupon codes into affiliate links, so every time an affiliate shares a coupon and a customer makes a purchase using that coupon, the affiliate earns a commission.
Key Features
- Generate referral URLs for automatic coupon application.
- Automated generation of affiliate coupons and welcome emails.
- Automatically notify affiliates of coupon usage.
- Admin tools for bulk actions, including coupon generation and user assignment.
- Utilize the plugin for coupon marketing campaigns and view sales and usage statistics.
Pricing
This plugin is free to start. The Pro plan costs $19.99 per month.
9. Coupon Box for WooCommerce
Coupon Box is the best coupon plugin for WooCommerce stores to capture customers’ email addresses in exchange for a discount.
It adds a coupon box to the storefront, which prompts customers to enter their email addresses to receive a coupon code. Once the customer enters their email address, they receive an email with a unique coupon code that they can use on their purchase.
This WooCommerce coupon code plugin allows for customization of the coupon box, allowing store owners to create a seamless and attractive design that fits their brand.
Key Features
- Present a popup for users to subscribe to email updates.
- Sync emails seamlessly with MailChimp, Active Campaign, and SendGrid.
- Automatically generate and dispatch coupons to subscribers.
- Offer various subscription forms for user convenience.
- Enable a multilanguage coupon box for broader accessibility.
Pricing
It has free and advanced versions. The upgraded plan costs $26.
10. Retainful
Retainful is a must-have WooCommerce discount code plugin for a store. It helps recover abandoned carts, drive repeat sales, and wins back inactive customers through follow-ups and next-order discount codes.
This plugin is quite unique as it combines the power of WooCommerce Coupons, Email marketing automation, and Referrals.
Retainful can automatically send email follow-ups when customers abandon their cart and send them unique coupons to motivate them to complete the purchase. Similarly, after a customer makes a purchase, it can automatically send a thank you email with a coupon for the next purchase.
And when customers become inactive, it can send a follow-up with a coupon to bring them back and increase sales.
You can also run a refer-a-friend referral program offering coupons for both the referrers and referees.
Key features
- Generate unique coupon codes for recovering abandoned carts.
- Drive repeat sales by sending next-order coupons after a customer completes a purchase.
- Follow up with inactive customers and win them back with a unique coupon.
- Create a referral program and reward customers with coupons for referring their friends.
If you’re looking to improve your email conversion rates and increase your revenue, Retainful is the recommended WooCommerce coupon code plugin that’s worth considering.
Its range of features and ease of use can help you engage with your customers, recover lost sales, automate order follow-ups, win back customers, and grow your business.
Pricing
It has a free plan, and the paid plan starts at $9 per month.
11. ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons
With this Elex WooCommerce coupon plugin, you can reclaim lost business by automatically sending timed, customized coupon emails to website visitors who have abandoned their carts.
If a certain amount of time has passed without any activity in a shopping cart, you can mark it as “abandoned” using the plugin.
If a visitor abandons their cart due to the price, a discount code generated dynamically or via WooCommerce Coupons could be added to the recovery email to encourage them to return and finish their order.
Key Features
- Specify the timeframe for abandoning a cart.
- By establishing triggers for automatic email delivery, the process can be made more streamlined and automated.
- Customized email templates for recovery.
- Email your consumers with coupons generated dynamically.
- Full email logs are recorded.
- Detailed order abandonment and recovery graphs.
Pricing
It costs $79 for a single site.
Best Practices to Apply Discounts Using the WooCommerce Coupon Code Plugin
Using the WooCommerce coupon code plugin strategically can maximize impact and drive sales for your online store.
Here are some best practices to consider while applying discounts using a WooCommerce coupon plugin:
- Use clear and concise codes: Make sure your coupon codes are easy to understand and memorable for your customers. Avoid using complex codes that are difficult to enter or remember, as your customers might find it difficult or forget to use them.
- Offer valuable discounts: Offer profitable discounts that motivate customers to make a purchase without hurting your revenue bottom line.
- Target specific groups of customers: Create coupons for specific customer groups, such as email subscribers or those who have previously made a purchase. This practice can motivate your target audience to make a purchase.
- Limit coupon usage: Set usage limits for each coupon to prevent overuse and ensure the promotion’s longevity.
- Use expiry dates: Assign expiry dates to your coupons to create a sense of urgency and encourage customers to take advantage of the offer before it’s too late.
- Test and track coupon performance: Use the analytics features in your WooCommerce coupon plugin and regularly monitor the performance of your coupons to see which ones are working and which ones are not. This will allow you to adjust and improve your coupon strategy over time.
- Use a mix of coupon types: Offer a variety of coupon types, such as percentage discounts, fixed-amount discounts, and free shipping, to appeal to different types of customers and keep your promotions fresh and exciting.
- Encourage sharing: Offer an additional discount or incentive to encourage customers to share your coupons with their friends and family.
- Consider compatibility with other promotions: When running multiple promotions, make sure your coupons are compatible and don’t negatively impact each other.
Reduce 37% of abandoned carts by offering smart coupons with the “Discount Rules Pro For WooCommerce” plugin.
Conclusion
Customers are always looking for discounts, and offering a deal that saves them a lot of money can encourage them to return to your store for repeat purchases.
WooCommerce coupons are the best way to drive customer attention and help them save money. You don’t need to restrict your discount strategy with the default WooCommerce feature.
Choose one of the advanced and smart WooCommerce coupon plugins mentioned above and offer customized coupons that boost customer engagement, yield high sales, and increase revenue.
Also Read
- How to create a coupon in WooCommerce? (2 Ways)
- How to setup a free shipping coupon in WooCommerce?
- How to use one WooCommerce coupon for multiple discounts?
- How to add discounts in a WooCommerce store?
To add coupons to WooCommerce:
1. Click “Add Coupon” in your “WordPress dashboard -> Marketing -> Coupons” to create a coupon.
2. Enter a name and the coupon code, choose the discount type, and set the coupon discount in the General tab.
3. You can also set usage limits if needed.
4. Once you finish the above, click the “Publish” button to create the coupon.
You can use a smart coupon plugin like Discount Rules for WooCommerce to create advanced coupons.
Enabling coupon settings is important to activate coupon codes. You can enable coupons in WooCommerce by:
1. Going to the “Settings” page of the “WooCommerce.”
2. In the “General” section, scroll down to “Enable Coupons.”
3. Enable the checklist box of “enable the use of coupon codes.”
4. Finally, click “Save changes” to activate coupon.
You can add free shipping coupons to WooCommerce using the two steps:
Step 1: Creating Free Shipping Offer:
1. Go to “WooCommerce” -> “Settings” -> “Shipping.”
2. Add a new shipping zone and select the zone regions to offer free shipping.
3. Click “Add shipping method” and select “Free Shipping.”
4. Continue to next step and set free shipping requirements.
5. Finally, create and save the offer.
Step 2: Adding Free Shipping Coupon:
1. Go to “Marketing” -> “Coupon” -> “Add Coupon.”
2. Create coupon code and set discounts for the coupon.
3. Enable “Allow Free Shipping” option to add a free shipping coupon.
4. Publish the changes.
Yes. WooCommerce comes with a built-in coupon feature. It allows you to create coupon codes for products and categories. However, it has limited features and functionalities.
You can find coupons in WooCommerce by navigating the WooCommerce dashboard and clicking the “Marketing” option. Then, you can choose the “Coupon” option under “Marketing” to create your coupons.
