Are you not getting repeat customers? Customer experience is the key to a long-term relationship between online stores and buyers. The report also says so: 44% of buyers become repeat customers when receiving personalized shopping experiences.
How do you provide a personalized experience and retain customers? Offering a WooCommerce user group discount will be the strategic solution to this issue.
You can segment customers based on their purchase history and needs and offer exclusive discounts to create memorable shopping experiences. It increases loyalty and repeat purchases.
In this blog, you’ll learn about this discount and how to create user groups and user group discounts in WooCommerce using the “Discount Rules for WooCommerce -Pro” plugin. Also, you’ll find different ways to implement these discounts to retain your customers and increase repeat orders.
Convert 44% of First-Time Buyers Into Repeat and Loyal Customers By Offering “First-Order” User Group Discounts Using “Discount Rules.”
What Is WooCommerce User Group Discount?
WooCommerce user group discount is a type of discount strategy in which you can segment your customers based on their product browsing patterns, needs, interests, preferences, and purchase history and offer exclusive discounts only to specific user groups. This enhances their shopping experience and brand loyalty and increases sales.
Examples are:
- You can offer first-order discounts to new customer groups to retain them again.
- You can provide discounts only to wholesale customers who always purchase bulk products.
- You can give exclusive discounts to membership accounts, such as your subscribers, to reward their loyalty.
Why Offer Discounts Based on User Groups?
Offering discounts for specific user groups is a must-try strategy for your WooCommerce store as it benefits you in the following ways:
- Increase Sales
Offering discounts to all customers sometimes makes it impossible to reach profit margins. So, you can provide user group discounts to increase sales of specific customer groups.
Enhance Customer Experience
Exclusive discounts offered only to particular customer groups can make them feel special and enhance their shopping experience, which in turn increases their loyalty to your store. - Sustain Long-term Relationship
Customers can return to your store for repeat orders if they are satisfied with your products, discounts, and customer support. User group-specific discounts can help you grab customers’ attention and help sustain long-term relationships with your brand. - Get Word-Of-Mouth Marketing
4 out of 10 customers can share their positive experiences with their friends, families, and networks. With customer group-based discounts, you can meet their demands and create a positive shopping journey, which leads to indirect marketing for your brand and helps you get new customers. - Convert Abandoned Cart Into Sale
If some customers abandon their carts due to high product costs, you may offer special discounts based on their purchase-user group. This will urge them to buy the products before missing the deal, and it will discard all the abandoned carts.
How To Add User Groups In WooCommerce?
With the default options in WordPress/ WooCommerce, you cannot add user groups. It has default groups such as editor, contributor, administrator, and author, but they are unsuitable for WooCommerce store customers.
You can simply use the free “User Role Editor” plugin to add different user groups and segment customers based on their purchase patterns. Install the plugin to your WordPress dashboard.
(A) Adding New Roles
To add different user groups in WooCommerce:
- Navigate to “WordPress dashboard” -> Users -> “User Role Editor”.
- Click “Add Role” on the right side.
- Enter the actual role name ID with underscores (regular_customers) and display name (Regular Customers), and click “Add Role”.
- The plugin will add the new role to your store.
Note: If the same customers are included in the two groups, you can use the “Make Copy Of” option to add them directly to the new role.
(B) Segmenting Customers To Specific User Roles
When users register and log in to your store for the first time, they will be added to the “Subscribers” list. To segment them into different roles:
- Navigate to “Users”.
- Click “All Users” to edit existing customers.
- Select specific users and click “Change Role To” in the top drop-down section.
- Choose the specific user role and click “Change” to change these selected users to those groups.
- Another option for adding the same user to two roles is to click “Add Role To” to add the selected users to other groups.
- Similarly, select other users and add them to respective groups.
How To Create User Group Discounts In WooCommerce?
WooCommerce does not have a customer group discount option. Yet, you can create one with a plugin like “Discount Rules for WooCommerce -Pro”.
Offer User Group Discounts Based On Purchase Conditions Using “Discount Rules Pro” And Increase Average Order Value (AOV) Up To 30%.
You can check the installation guide for detailed instructions to install and activate it on your WordPress dashboard.
Let’s explore some common scenarios for creating the user group discount in WooCommerce.
Scenario 1: Discounts For “Wholesale Customers” Group
If you have customers purchasing bulk items, you can add them to the “Wholesale customer” group and offer exclusive discounts to retain them for future and larger orders.
Example: A 10% discount on all products for “Wholesale Customers”
To create user group discounts in WooCommerce for “Wholesale customers:”
- Go to “WooCommerce” -> “Discount Rules”.
- Click the “Add New Rule” button.
- Enter the rule name for reference.
- Choose the discount type, “Product Adjustment”.
- In the “Filters” section, keep “All Products”.
- In the “Discount” section, choose the discount type, “Percentage Discount”, and value, “10”.
- In the “Rules (optional)” section, add a condition, “User Role”, and select “Wholesale Dealer.”
- Save and enable the rule.
Note:
- Instead of enabling the rule, you can also schedule your discount rule in advance by setting the “start and expiry” date in the “Rule Limits” section.
- Also, set the rule “maximum usage limits” to set the maximum times customers claim the discount from this rule.
When customers from the “Wholesale Dealer” user role log in to your store, they can get 10% off on all products.
Related Read:
Instead of a simple product discount, you can offer bulk discounts to wholesale customers based on product quantities they purchase.
Learn how to create bulk discounts in WooCommerce!
Scenario 2: Free Shipping To Specific User Group
Free shipping is recommended more than product discounts, as many customers prefer this deal.
Example: Free Shipping To Subscribers
If you have an email list and a separate “subscriber” group, you can show your gratitude for joining your brand by offering discounts or free shipping.
To create a free shipping offer in WooCommerce for a specific user group:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
- Enter the rule name.
- Choose a discount type, “Free Shipping”.
- In the “Rules (optional) section, choose the “User Role” condition and select the specific role, “Subscriber”.
- Save and enable the rule.
You can also select two or more user roles at once to apply a free shipping offer to more groups.
When customers from the “Subscriber” user group buy products, they are eligible for free delivery orders.
Related Read:
How To Offer WooCommerce Free Shipping? (Strategies + More Examples)
Scenario 3: Discounts On First-Time Orders
You can retain first-time customers into regular customers by offering them an exclusive welcoming offer. Additionally, you can set the minimum purchase amount to enable discounts, urging them to try your products.
For example, $20 Off For First-Time Customers On Orders Above $149.
The “Discount Rules” plugin provides the first-time discount option in the “Purchase history” section by default. Although this strategy isn’t specifically a user role, you can implement it for repeat orders.
To create first-order WooCommerce discount based on user role:
- Go to “WooCommerce” -> “Discount Rules”.
- Add a new discount rule.
- Choose the discount type, “Cart Adjustment”, for offering discounts based on subtotal.
- Filter “All Products”.
- Choose the discount type and value, “Fixed Discount, 20”.
- In the “Rules (Optional)” section, add two conditions:
- First Condition: Choose “First Order” and set “Yes”.
- Second Condition: Choose “Subtotal” and enter the minimum cart total, “149”.
- Save and enable the rule.
Note:
One of the best features of the “Discount Rules” plugin is that you can display a “promotion message” on the cart page to remind customers of the remaining amount they need to spend to get discounts. It helps customers to reach the specific purchase value.
You can easily customize it from the “Promotion Message” section. Set the start amount in “Subtotal from” when you enable this message and customize the “message”.
First-time buyers who register their accounts, log in to your store, and purchase above $149 will receive $20 off.
If the customer doesn’t reach the set cart value, a promotion message will automatically display, urging them to spend more.
Related Read:
You can offer discounts for first-time buyers in different ways other than the minimum purchase amount.
Learn the four more ways to create first-order discounts in WooCommerce!
Similarly, you can offer Buy One Get One deals for specific user groups easily with the “Discount Rules” plugin. Simply add a “User role” condition and select the specific user groups to apply BOGO discounts.
You can mix and match scenarios to create discounts based on your brand’s sales goal.
Showing Discount Banner On Product Pages
Highlighting discount offers on product pages is crucial to grab customers’ attention and convey your deal to them to increase sales.
You can easily show discount banners on product pages with the “Discount Rules” plugin. To do this, create a new rule or edit the existing one in your “Discount Rules” dashboard.
Scroll down to the “Discount Bar” section next to the “Rules” section. Here, you can show or hide the “discount bars.”
- Enable “Yes” in “Show Discount Bar”.
- Customize the banner background and text colors.
- Customize the “Badge Text” to display on product pages.
The “Discount Bar” badge will display on products that are selected under the rule.
5 Example Ways To Offer User Group Discounts
You can offer WooCommerce user group discounts in different ways:
Simple Percentage Or Fixed Discounts
If you are a new WooCommerce store owner and want to implement user group discounts, you can start with a simple percentage or fixed discounts to all or specific products and categories.
For example: 10% Off On All Products Only For Subscribers.
Bulk and Bundle Discounts
Having a group of customers who always buy products in bulk? Offer exclusive bulk or bundle discounts to increase their loyalty.
For example:
Bulk Offer Only For Wholesale Dealers:
Buy 10 to 20 Items with $5 Off Per Item.
Buy 21 to 50 Items with $7 Off Per Item.
Bundle Deals:
Sell a $10 worth item as “Buy 10 Items For $90, offer exclusively for wholesale dealers.”
Free Shipping
As discussed, free shipping is a top priority for customers. Offer free shipping to certain user groups to increase brand awareness and sales.
For example: Free shipping on first orders.
Minimum Order Value
You can set the minimum order value for certain user groups to urge them to purchase more, reach the set total, and take advantage of discounts. This will also increase the average order value.
For example: Spend $100 To Get 10% Off. Offer Only For Prime Members.
Limited-Time Deals
You can also set expiry times for certain offers, which creates a sense of urgency and encourages customers to buy products before the deal ends.
For example, here’s an Exclusive Deal For Subscribers: Get $5 Off On All Clothing Categories. The offer ends in 3 hours.
Similarly, you can create discount scenarios based on your sales goal and increase your sales.
Create and Manage User Group Discounts Based On SubTotal, Purchase History, And Cart Items To Retain Customers For Repeated Sales.
Conclusion
Many popular online brands like Amazon are already offering exclusive discounts for their Prime Members or subscribers.
When implemented strategically, user group discounts are a sure way to increase order value and sales. They also help you create unique discount offers to stand out from the competition.
You can use “Discount Rules for WooCommerce -Pro” to create and manage discount rules. So, start using the plugin and offer inevitable discounts to your customers to retain them for a long time.
Tip: Like user group discounts, you can also create discounts only for specific customers. Learn how to create user-specific discounts in WooCommerce.
Also Read:
- How to Create a WooCommerce Bundle Discount?
- 5 Best WooCommerce Discount Plugins in 2024 (Free & Paid)
You can create a discount in WooCommerce in two ways:
(A) Coupon Discount:
You can go to “WordPress dashboard” -> “Marketing” -> “Coupon” -> “Add Coupon.”
Create your coupon code, choose the discount type and amount, and publish it.
(B) Automatic Discount:
You can install and activate any one discount plugin like “Discount Rules For WooCommerce -Pro.”
Then, navigate to “WooCommerce” -> “Discount Rules” -> “Add New Rule.”
You can filter products, choose discount type and amount, optionally set purchase conditions, save the rule, and enable it.
To create a bulk discount in WooCommerce, you need to install and activate a plugin like “Discount Rules for WooCommerce -Pro.” After that, follow these steps:
1. Go to “WooCommerce” -> “Discount Rules.
2. Add a new rule and enter the rule name.
3. Choose the “Bulk Discount” discount type.
4. Filter all or specific products to apply the discount.
5. In the “Discount” section, set the discount type and value based on quantity ranges.
6. Optionally set purchase conditions in the “Rules” section, such as specific user groups, subtotal, or others.
7. Save and enable the rule.
You can add a cart discount in WooCommerce by installing the “Discount Rules for WooCommerce -Pro” plugin.
1. Simply go to “WooCommerce” -> “Discount Rules” -> “Add New Rule.”
2. Choose the “Cart Adjustment” discount type.
3. Filter products for the discount offer.
4. Select the discount type and value.
5. Optionally, add conditions to the discounts and save the rule.
6. Finally, enable the discount or schedule it for future promotions.
Now, the discounts will be applied to the total amount instead of to each product in the cart.
