Running a WooCommerce store comes with the big challenge of protecting your website from fraudulent activities. Without proper protection, you can face financial losses and chargebacks.
With a WooCommerce fraud prevention plugin, you can overcome this setback. With the right plugin and best practices, you can safeguard your business, and offer a secure shopping experience to your customers.
In this blog, we have covered 5 best WooCommerce fraud prevention plugins and best strategies to t your store from unauthorized users. Let’s get started!
Why You Need a WooCommerce Fraud Prevention Plugin?
If you’re running an online store, handling sensitive customer data is important to protect your business and customers from various types of fraudulent activities. Here’s why you need a fraud prevention WooCommerce plugin:
- Automated Fraud Detection: The plugin automatically scans transactions for suspicious activities, such as mismatched billing details or unusual purchase behavior.
- Protect Sensitive Data: Safeguard your customer’s sensitive payment and personal information from fraudsters.
- Reduce Chargebacks: With a fraud prevention plugin, you can prevent chargebacks that harm your revenue.
- Protect Revenue: Flagging unauthorized activities safeguards your revenue from losses due to chargebacks and fraudulent orders.
- Gain Customer Trust: Secured shopping experience helps build customer trust, leading to more conversions and repeat purchases.
- Reduces Manual Work: Automating fraud detection saves time and reduces manual checks.
- Stay Compliant: With a fraud prevention plugin, you can meet compliance requirements for secure transactions, including PCI-DSS and GDPR.
5 Best WooCommerce Fraud Prevention Plugins
The five best fraud prevention plugins for WooCommerce are:
- WooCommerce Anti-Fraud
- FraudLabs Pro
- WooCommerce Fraud Prevention
- YITH WooCommerce Anti Fraud
- Signifyd
1. WooCommerce Anti-Fraud
WooCommerce Anti-fraud plugin protects your shopping store from fraudulent activities such as payment fraud, credit card testing, and velocity attacks. It uses advanced fraud detection techniques, including AI/ML processes to scan and block suspicious transactions in real-time.
It offers customizable prevention settings, such as country and IP address blocking, email alerts, and behavior analysis, ensuring high defense against fraud.
Key Features
- Live Fraud Detection: Automatically detects and blocks fraudulent orders using AI and machine learning.
- Customizable Risk Scoring: Assign risk scores to each order based on multiple factors like geolocation, IP, and shipping address mismatches.
- Pre-Purchase Fraud Assessment: Evaluate the risk before a customer completes a purchase.
- Automated Actions: Automatically cancel or hold suspicious orders based on your configuration.
- Integrations: Integrates with MaxMind, TrustSwiftly, PayPal, Google reCAPTCHA, and more for secured protection.
- Extensive Analytics Dashboard: View and analyze fraudulent activities, order trends, and blocked attempts.
Pricing
Paid plan starts at $10.75/month, billed annually.
2. FraudLabs Pro
FraudLabs Pro uses advanced systems to evaluate multiple data points, such as IP geolocation, credit card BIN lookup, email, and shipping details to identify and block fraudulent transactions.
It operates through a global merchant network to consistently enhance fraud detection functionalities by sharing patterns and trends from merchants around the world.
Key Features
- Fraud Validation: Validates different range of data points to determine fraudulent actions.
- Real-Time Screening: Screens transactions in real-time, flagging suspicious activities before the order is processed.
- Customizable Fraud Rules: Set your own fraud validation rules to automate detection based on your specific needs.
- Anonymous Proxy Detection: Detects and blocks orders received from proxy servers or VPNs by fraudsters.
- Velocity Checks: Tracks the frequency of orders from a specific user or IP to detect unusual purchasing patterns.
- Email & Phone Validation: Checks if emails are disposable or blocklisted and if mobile numbers are legitimate.
Pricing
It has a free plan. Paid plan starts at $29.95 per month.
3. WooCommerce Fraud Prevention
WooCommerce Fraud Prevention plugin by the dot store allows you to block suspicious users based on IP addresses, emails, and payment details. It offers automated fraud detection and blocklisting, providing an efficient and scalable solution to minimize chargebacks and revenue loss due to fraud.
It lets you customize fraud rules, monitor risk scores, and cancel/hold unauthorized orders. With its real-time fraud checks before payment, you can ensure only secure transactions are processed.
Key Features
- Live Fraud Checks: Validates orders before payment to reduce chargebacks and fraud.
- Bulk Blocklisting: Upload blocklists in bulk to block multiple suspicious users or email addresses at once.
- Risk Score Management: Automatically adjust order statuses based on their fraud risk level, thus streamlining order management.
- Allowlist Trusted Users: Allowlist known and trusted customer’s IPs, email IDs, or payment methods to bypass fraud checks.
Pricing
Paid plan starts at $169/year.
4. YITH WooCommerce Anti Fraud
With YITH WooCommerce Anti-Fraud plugin, you can identify and block fraudulent purchases before they affect your revenue. It detects risk by automating checks on multiple data points, including IP addresses, geolocation, shipping addresses, and email domains.
It automatically blocks suspicious orders and lets you block or hold them for manual review. This prevents unauthorized purchases, chargebacks, and revenue loss due to illegitimate transactions.
Key Features
- Customizable Risk Rules: Set rules to check order amounts, IP addresses, email addresses, and other factors to detect suspicious orders.
- Blocklist Management: Create custom blocklists for email domains, IP addresses, and shipping addresses to block suspicious actions.
- Country-Specific Fraud Detection: Block orders from countries known for high fraud rates.
- PayPal Verification: Send a verification email for PayPal payments to ensure genuine orders.
- Proxy Detection: Automatically block orders made via proxies.
- Risk Thresholds: Set evaluation thresholds for medium or high-risk orders to prioritize which orders need attention.
Pricing
Paid plan is available at $99.99 per year.
5. Signifyd
With advanced machine learning and AI-powered fraud detection system, Signifyd provides 100% fraud protection to your WooCommerce store. It helps businesses detect and flag fraudulent transactions in real-time while ensuring smooth and safe transactions for legitimate users.
In addition to these, it offers chargeback protection and tools to optimize authorization rates, making it an essential tool for growing and protecting your online business.
Key Features
- Account Protection: Prevents account takeovers and other related frauds.
- Return Abuse Prevention: Helps reduce return fraud, ensuring customers aren’t taking advantage of your return policy.
- Real-Time Risk Decisioning: Automatically approves or declines orders based on advanced fraud models.
- Advanced Analytics: Offers detailed insights into fraud patterns and trends through which you can make data-driven decisions.
Pricing
Public pricing isn’t available.
Fraud Prevention Strategies for WooCommerce
Here are some of the expert strategies to prevent your WooCommerce store:
1. Implement Multi-Layered Detection
- Check for illegitimate details in IP addresses, shipping addresses, geolocation, device fingerprinting, and payment methods.
- This way, you can detect a suspicious pattern even before an order is processed.
2. Use Address Verification System (AVS)
- Use AVS to verify the billing address provided by the customer and check if that matches the address on the card issuer.
- Enabling AVS in your payment gateway can reduce fraudulent transactions by ensuring the legitimacy of the customer’s payment details.
3. Set Fraud Risk Scoring
- Based on factors such as the customer’s location, IP address, payment method, and order history, implement fraud risk scoring to assign a risk level to each order.
- Set a limit for medium and high-risk orders to automate flagging, holding, or canceling unauthorized orders based on risk score.
4. Block Fraudulent IPs & Countries
- Block IP addresses, proxy servers, and specific countries for fraudulent activities.
- This helps prevent fraudsters from accessing your store or making purchases from high-risk locations.
5. Enable 3D Secure Authentication
- Enable 3D Secure Authentication (3DS) to add an extra layer of security for transactions.
- With the code sent to the user’s phone or email, they can authenticate their transaction, thus reducing the risk of fraudulent chargebacks and unauthorized payments.
6. Use Email and Phone Verification
- Implement an email and phone number verification method to authenticate the customer.
- Validating this information reduces the likelihood of accepting fraudulent orders.
7. Secure With SSL Encryption
- Use HTTPS to encrypt sensitive data, such as payment details and personal details.
- SSL certificates not only secure your site but also improve trust and customer trust.
8. Monitor Customer Behavior
- Constantly monitor customer behavior for unusual activities, such as multiple high-value orders from the same IP address, rapid-fire transactions, or orders with mismatched shipping details.
- Use analytics tools to detect trends and optimize your security practices.
9. Offer Secure Payment Methods
- Encourage customers to use secure payment methods like PayPal, Apple Pay, or credit cards with fraud protection.
- Avoid risky payment methods such as wire transfers or prepaid debit cards.
Summing Up
Protecting your WooCommerce store from fraudsters is important to maintain customer trust, reduce financial losses, and ensure a smooth shopping experience. Using any of these WooCommerce Fraud Prevention Plugins greatly helps in protecting your store and customer details from fraudsters.
Implement fraud prevention strategies to detect suspicious activities in real-time and prevent fraudulent transactions before they harm your business.
Payment fraud, account takeovers, chargeback fraud, and shipping fraud are some of the commonly occurring fraudulent activities.
If a fraudulent order is detected, you can cancel, flag, or hold it for manual review.
Fraud prevention plugins usually don’t affect the performance of your store. But, some plugins may cause a slight delay during peak traffic periods.
To reduce chargebacks, implement the following:
1. Address verification
2. 3D secure authentication
3. Real-time transaction
