If you’re running a WooCommerce store, cart coupons are an effective way to increase sales. These carts coupons are versatile and are an effective B2B discount strategy, as store owners can quickly recover abandoned carts, encourage new customers to make purchases, and more.
Besides default WooCommerce carts coupons, store owners can integrate third-party offers plugins to create advanced carts coupons with which you can conduct specific coupon campaigns. These specific cart coupons target particular customer segments, products, etc, with time-sensitive coupons.
In this article, we’ll talk about the different types of WooCommerce cart coupons and how to create default WooCommerce carts coupons and coupons using plugins. In addition, you can find effective cart coupon strategies that help you increase sales in your store.
Create cart coupon discounts; set discount conditions to it to streamline your sales strategy using the Discount Rules for WooCommerce – PRO plugin.
Types of WooCommerce Cart Coupons
WooCommerce cart coupons are of different types, and knowing the functionality of each type of online cart coupons helps WooCommerce store owners strategize their sales much better. Here’s the list of all the kinds of WooCommerce cart coupons and coupon code cart deals.
- Percentage Discount Coupons: Percentage-based discount coupons can be applied to customers’ entire cart values. Store owners can set the minimum/maximum spend for customers and the WooCommerce maximum discount percentage.
- For example, store owners can create cart coupons like “10% Off Total Purchase” and offer them to their customers.
- Fixed Discount Coupons: Instead of a percentage discount, fixed discount coupons reduce the cart value by a specific amount. Fixed discount cart coupons are suggested mostly for higher cart values and are more beneficial for customers.
- Free Shipping Coupon: As the name suggests, WooCommerce free shipping cart coupons provide free delivery to customers who purchase products higher than a certain fixed cart value. These free shipping cart coupons can also be given without setting any minimum/maximum spending.
- Special WooCommerce Carts Coupons: These carts coupons are special in that they can only be provided with the help of third-party WooCommerce plugins. Some of the special cart coupon examples are “WooCommerce BOGO Coupons” or discounts to specific products.
- Dynamic Carts Coupons: Instead of static discounts, dynamic cart coupons adjust based on customer behavior or cart contents. For example, store owners can offer a discount to customers who add more items to their carts or for first-order discounts in their store and many more.
How to Create Cart Coupons in WooCommerce
There are two ways to do it. One is to create default WooCommerce coupons and the other is to create carts coupons using plugins like Discount Rules for WooCommerce – PRO. The following is the step-by-step guide in creating a WooCommerce carts coupons.
Create Default WooCommerce Cart Coupons
To create a default WooCommerce cart coupons,
- Go to your “WordPress Dashboard” -> “WooCommerce” -> “Marketing” -> “Coupons”.
- Click the “Add coupon” button to create a new coupon; else, scroll down and select an existing coupon.
- Select the discount type, enter the maximum discount value of the coupons, and set an expiry date for them.
- Then, set usage restrictions for the carts coupons. Here, you’ll enter the maximum/minimum cart value that a customer needs to have to be eligible for the discount.
- After this, set a digital coupon usage limits such as usage limit per user and usage limit per cart coupon.
- Finally, enter a cart coupon code in the tab provided above. You can also choose to generate a coupon code automatically.
- Once done, click the “Publish” button to create the cart coupon.
Create Carts Coupons Using Plugins
We’ll use the “Discount Rules for WooCommerce – PRO” plugin to generate WooCommerce cart coupons.
- Go to “WordPress dashboard” -> “WooCommerce” -> “Discount Rules”.
- Click “Add New Rule” to create a new discount rule or select any previously created rule.
- Enter a rule title. This rule title is used for in-cart digital promotions.
- Select a discount type, and in the “Filter” section, you can include/exclude items based on categories/attributes/SKU/tags, etc. Discount types can be percentage or fixed.
Note: “Cart adjustment” discount type will automatically be displayed as carts coupons in the checkout.
- Then, scroll down and enter the discount value. Check the box in the image below to show discounts as cart coupons. Doing so will display the discounts as coupons on the product page.
- Click the “Add condition” button and select “Coupons”.
- Enter a coupon name of your choice. The coupon name you enter will be used as the code to give yourself the cart coupon as a checkout discount.
- To inform their customers about these coupons, store owners must display the coupon code on the product page using the “Discount Bar” option provided below.
Once you’ve completed this, click the “Save” button at the top to create the WooCommerce cart coupon in your store.
With these steps, you can easily create and manage various WooCommerce Cart Coupons to suit your business needs. Customers can use the created coupons to get cart discounts and make shopping cart savings.
Best Practices for Managing WooCommerce Carts Coupons
While setting up WooCommerce Carts Coupons is easy, managing these digital cart coupons effectively takes more planning. Some key tips to create sales-boosting cart-level discount rules are given below.
- Avoid Over-Discounting: It’s tempting to offer discounts to every customer, but this can hurt your store’s profits. Hence, use third-party discount plugins to create WooCommerce conditional discounts and determine who gets discounts.
- Track Performance: Monitor whether your coupons are actually increasing your store conversions or atleast driving traffic. If not, adjust your coupon strategy based on it.
- Prevent Coupon Stacking: Allowing multiple coupons to be used at checkout can affect your profit margin. Store owners can limit cart coupon stacking at checkout and maintain a balance between offering value and making profits.
Effective Cart Coupon Strategies to Increase Sales
Once you get to know how to create cart coupons in WooCommerce, you can strategize how to use carts coupons to increase sales. Here are some strategies that you can try out in your store.
Targeted Coupon Offers
The most successful WooCommerce Cart Coupons are the ones that feel personal. By segmenting your audience and targeting specific customer groups, you can offer coupons that speak directly to their needs.
For example, carts coupons offering 10% off for “first-time buyers” can incentivize new customers to complete their purchase, while a discount for loyal customers can strengthen their connection to your store. You can also offer free product coupons to attract new customers.
Holiday Sales Coupons
There’s no better time to leverage your WooCommerce Cart Coupons than during the holiday season. People are on the lookout for discounts, and offering a holiday-themed coupon can make your store stand out.
You can set coupon expiry dates and create urgency for your cart coupons, promoting them heavily across your email list and using social media for cart discount alerts.
For example, seasonal discount strategies offering “20% off for Black Friday” or “Free shipping on Cyber Monday” can drive significant traffic to your store provided you follow any black friday eCommerce strategies.
Limited-Time Coupon Strategies
People love a good deal, but they love an exclusive, time-limited offer even more. Limited-time WooCommerce Cart Coupons, such as a 24-hour flash sale or a weekend-only deal, encourage customers to act quickly.
Combine these cart coupons with exit-intent pop-ups to catch shoppers who are about to leave your site, and you’ll see an increase in conversions.
Though these carts coupons strategies are fundamental, there are many more strategies and ideas that you can try to increase sales in your WooCommerce store.
Advanced Cart Coupons Techniques
As you become comfortable with WooCommerce Cart Coupons, you can begin exploring advanced strategies. Below are some advanced cart coupon strategies you can try.
a) Using WooCommerce Discount Rules Plugin
Since default WooComerce cart coupons are limited in functionality, store owners need to use third-party plugins like “Discount Rules for WooCommerce – PRO” to try advanced WooCommerce cart coupons strategies. Here’s how,
- Create tiered discounts based on cart value and offer carts coupons for different price slabs. You can also display tiered pricing table to show the offers in a more clear way.
- Based on the customer’s shopping history, you can offer cart coupons and offer discounts.
- Offer WooCommerce BOGO Offers to your customers via cart coupons. In this way, you can increase conversions.
- To clear stock soon, offer WooCommerce bulk buy discounts in the form of cart coupons and increase your sales via different cart discounts and product bundling strategies.
For the above advanced carts coupons strategies, you can filter out or include specific products, categories, etc, and you can find many more customizations in the Discount Rules for WooCommerce – PRO plugin.
Once you’ve done creating cart coupons using the plugin, you can add many more discount conditions by clicking on the “Add condition” button.
The image below shows some discount conditions you can add along with the cart coupons.
b) Combining Cart Coupons with Upsells and Cross-Sells
Another way to maximize the value of WooCommerce Carts Coupons is by pairing them with upselling and cross-selling opportunities. You can use any WooCommerce upsell plugins to create various upselling/cross-selling opportunities in your store.
For example, if a customer adds a laptop to their cart, you can offer them a cart coupon for 20% off laptop accessories. This not only encourages additional purchases but also increases the overall cart value.
Similarly, upselling with a cart coupon can persuade customers to purchase a higher-end product by offering a discount on a more expensive item.
For instance, offering carts coupons for a premium product if the customer already has a lower-tier item in their cart can help boost your sales.
How WooCommerce Carts Coupons Influence Customer Behavior
WooCommerce Carts Coupons don’t just offer discounts—they profoundly impact customer behavior. Here are some cart coupon benefits.
a) Boosting Conversions with Well-Timed Coupons
Timing is everything when it comes to carts coupons. Presenting a coupon at a critical moment—like when a customer is about to abandon their cart—dramatically increases the likelihood of a completed purchase.
Offering WooCommerce Cart Coupons during checkout or as a follow-up via email coupon campaigns can nudge shoppers to finalize their order.
Offer the created cart coupon at any time and offer timely discounts using the Discount Rules for WooCommerce – PRO plugin.
b) Reducing Cart Abandonment with Coupons
One of the most significant benefits of using cart-level discounts for online shopping is reducing cart abandonment. Shoppers often abandon their carts due to shipping costs or a change of mind.
Offering a coupon via an exit-intent pop-up or cart abandonment email gives customers an extra reason to finish their purchase. For instance, offering 10% cart abandonment discounts or free shipping can be the final push they need.
Create cart coupons discounts, offer them to specific customers, and prevent coupon misuse using the Discount Rules for WooCommerce—PRO plugin.
Conclusion
To conclude, discount coupons offer endless possibilities for increasing sales, driving customer loyalty, and reducing cart abandonment. By using plugins like “Discount Rules for WooCommerce – PRO” and incorporating strategies such as targeted coupons, personalized offers, and upselling opportunities, you can create dynamic and effective coupon codes and strategies that work for your store.
Don’t be afraid to experiment with different types of cart coupons and continuously track your results. With the right approach, cart coupons can become vital to your overall marketing strategy, helping you stand out in a crowded eCommerce market.
Related Articles
- Recover Abandoned Cart and Convert into Revenue
- How to Set Maximum Discount in WooCommerce
- How to Auto-Apply Coupons in WooCommerce with URL
Some strategies for combining cart and seasonal discounts involve engaging new customers with cart discounts, creating effective cart coupons for Black Friday, creating shopping cart coupons with effective cart discount codes or enabling auto-apply cart coupons codes, etc.
Leveraging cart coupons to recover abandoned carts involves getting the most out of auto-applied coupons at checkout; create checkout cart coupons and use any specialized e-commerce cart tools that auto-apply cart coupons or using effective abandoned cart coupon code ideas.
Some of the best practices for abandoned carts coupons are sending cart abandonment emails to the customers with personalized discount codes. Customers can use these to get checkout page discounts. Store owners can also offer limited-time discounts to urge customers to purchase.
In-cart discounts are one of the best cart abandonment solutions, or what you can call a cart-based revenue tactic. Here, you’ll auto-apply discounts without any need to manually entering the e-commerce cart coupons code.
A successful cart coupon strategy involves designing your email campaigns around cart coupons, offering online loyalty rewards to your customers, mobile coupon integration or creating cross-platform coupon codes that can be used on many e-commerce platforms.
You can find online cart coupons on any of the best discount code sites. In these coupon sites, you can find social media discount codes, referral discount codes or any other high-demand discount codes.
