WooCommerce Quantity Discounts: Quick Setup Guide

You can increase your store sales by up to 30% with WooCommerce quantity discounts. 

When you offer pricing based on customers’ buying quantities, customers are likely to fill their carts with more items to claim their discounts. This helps you increase your order value and sales.

WooCommerce does not have a volume-based product pricing option. But here’s the best part: you can use a WooCommerce quantity discount plugin like “Discount Rules for WooCommerce -Pro” to set pricing based on quantities.

In this blog, you’ll learn how to set up quantity-based discounts in WooCommerce and explore some best practices for implementing a profitable strategy. Let’s start.

What are WooCommerce Quantity Discounts?

WooCommerce quantity discounts are a pricing strategy that rewards customers for purchasing larger quantities of a specific product by offering a reduced price per unit when they buy more.

Example of Quantity-Based Pricing:

Assume you’re selling organic coffee beans for $20 per 1kg bag, and you want to encourage customers to purchase more by offering WooCommerce discounts based on the quantity they buy.

You can create a quantity pricing structure as:

Buy 1 or 2 bags	No discount; each bag costs $20
Buy 3-5 bags	$1 fixed discount, each bag costs $19
Buy 6-10 bags	$3 fixed discount, each bag costs $17
Buy 11 bags or more	$5 fixed discount, each bag costs $15

Why Set Quantity Pricing in the WooCommerce Store?

Setting quantity pricing in WooCommerce isn’t an optional tactic but rather a must-try strategy to grow your store sales, as it provides many benefits:

• Large Number of Orders: Customers who intend to buy one product may be influenced by your quantity discounts and end up buying larger quantities of a product. It results in larger orders.
• Increase AOV and Sales: Customers tend to take advantage of your WooCommerce quantity-based pricing, which automatically increases your Average Order Value (AOV) and sales.
• Become a Wholesale Distributor: Customers, specifically wholesale dealers, are the most targeted ones who buy products in large quantities for their retail stores. Volume discounts will attract them and help you become the wholesale distributor easily.
• Competitive Advantage: Providing a unique discount strategy helps you stand out from the crowd. So, pricing products based on quantity will be a competitive advantage for your store.
• Get Bulk Orders on Holidays: If you sell items that are usually bought in quantities, like gifts or chocolates, on holidays, setting up quantity-based pricing can help you yield sales immediately during seasonal days.

Choosing the Right WooCommerce Quantity Discount Plugin

Choosing the right WooCommerce quantity discount plugin is essential for creating quantity discounts without compromising site performance and speed.

Before choosing the plugin, make sure that it is:

• Compatible with other third-party plugins on your site.
• Affordable and comes within your budget.
• Providing quick customer support and consistent updates.
• Having necessary features to set custom pricing based on product quantities.

For this guide, I choose “Discount Rules Pro for WooCommerce.” This plugin offers customizable discount features that help you create tier-based volume discounts with conditions.

You can also explore the list of best bulk discount plugins for WooCommerce to see what other tools are available on the market.

How to Set Up WooCommerce Quantity Discounts?

Setting up WooCommerce quantity discounts involves creating rules that automatically apply discounts when customers purchase specific product quantities. This strategy boosts sales and encourages larger purchases.

Follow this installation guide to download and install the “Discount Rules Pro” plugin on your WordPress dashboard.

Here are some popular example scenarios of setting WooCommerce discounts based on quantities:

Scenario 1: WooCommerce Product Quantity Discount

Example: Providing quantity-based discounts for a specific product in the store, such as coffee beans.

To offer WooCommerce quantity discount for a specific product:

• Go to “WooCommerce” -> “Discount Rules.”
• Click the “Add New Rule” button and enter the rule’s name.
• Select the Discount Type, “Bulk Discount.”
• Filter the “Coffee Beans” product in the “Filter” section.
• In the “Discount” section, select “Count Quantities By” as “Filters Set Above (it counts products cumulatively).”
• Add the minimum and maximum quantities of the product along with its discount type. For example, “Fixed discount” and set “value” from $0 to $5 for different quantity ranges.
• Optionally, you can provide labels for each quantity range. 
• Now, save and enable the rule.

After configuring this rule, the product quantity table will display on the specific product page.

Here is the live result of adding fixed-cost quantity discounts for “Coffee Beans” on a cart page:

Scenario 2: Volume Pricing For A Specific Category

Example: 5% to 10% discount for specific quantities for the “Beverages” category.

To set quantity discounts based on a specific category,

• Go to “WooCommerce” -> “Discount Rules”.
• Add a new rule and select “Bulk Discount” as “Discount Type.”
• Filter the “Beverages” category in the filter section.
• Select “Filters set above” in the discount section and set the minimum and maximum product quantities.
• Select “Discount Type” as “Percentage Discount” and set values based on quantity ranges.
• Save the rule.

Now, the percentage-based discounts are applied only to the “Beverages” category for specified quantities.

Scenario 3: Quantity Discounts & Pricing for Specific Customers

Example: Fixed pricing based on quantity for a specific user, “Oliver,” in a specific user role, “Wholesale Dealer.” We can also apply this pricing only for a particular item, “Orange juice.”

To set quantity-based pricing in WooCommerce for specific users:

• Open “WooCommerce” and navigate to “Discount Rules.”
• Click the “Add New Rule” button.
• Select the discount type as “Bulk Discount” and filter “Orange Juice” from the products.
• Set the minimum and maximum quantity of product.
• Choose “Discount Type” as “Fixed Price Per Item” to apply a fixed sale price instead of the regular price for the specific item. You can also use a percentage or fixed discount here. Set pricing value for respective quantity ranges.
• In the “Condition” section, select two conditions:
  • A specific user role as “Wholesale Dealer” and
  • A specific user as “Oliver.”
• Save and enable the rule.

You can also set only one condition: a user or user role. It is optional to choose conditions based on your sales goal.

Now, the actual price of “Orange juice” is $15. 

However, when this specific user, “Oliver,” from the “Wholesale Dealer” role, visits the store and purchases more quantities, he can get this item with a discount price based on the quantity range applied above.

Note: You can apply more conditions based on purchase criteria, such as first order, total order value, total item quantity, specific delivery location, payment method, etc.

Scenario 4: WooCommerce Quantity-Based Pricing Using a Coupon

Example: Apply quantity-based pricing only when entering coupon code “Buy More Pay Less.”

To create a  WooCommerce quantity-based pricing using a coupon code:

• In WooCommerce, open “Discount Rules.”
• Select “Discount Type” as “Bulk Discount”.
• Filter specific products. For this scenario, I apply discounts for all products in the store.
• In the “Discount” section, choose “Count Quantities By” as “Individual Product,” and set a minimum and maximum quantity range.
• Set discount type and value for the product quantity.
• Select “Coupons” in the “Conditions” section and create your own coupon code. Save the rule.

Note: Since we are applying discounts to all products, we can select “Individual Products” as it calculates quantities individually for each product. 

Selecting “Filters set above” will take the quantities for all products and apply discounts for other products that do not satisfy the fixed quantity range.

Here is the final result of applying the discount per quantity with the coupon:

Scenario 5: Discount Based on Quantity and Order Total

Example: Apply a discount based on quantity only when a customer reaches a specific threshold. Let’s say when a customer has $100 worth of items in their cart, quantity discounts will be applied.

To create a WooCommerce discount based on quantity and total order value:

• Open your WooCommerce dashboard and click on “Discount Rules”.
• Add a new rule.
• Select “Discount Type” as “Bulk Discount”.
• Filter “All Products”. We will keep storewide discounts for this scenario.
• In the “Discount” section, choose “Count Quantities By” as “Filters set above” and set a minimum and maximum quantity range.
• Set discount type and value for the product quantity.
• Select “Subtotal” in the “Conditions” section and set the subtotal amount. For now, we will keep “greater than or equal to $100.”
• Save and enable the rule.

How to Customize the Quantity Discount Table in WooCommerce?

Customizing the quantity discount table on product pages is possible with the “Discount Rules Pro” plugin. To customize the discount table, follow the steps:

• Go to the “Settings” page of the “Discount Rules” plugin.
• Enable the discount table in the “Product” section by clicking “Yes.”
• Also, choose the “Position” of the discount table to display the discount table in a particular place.

• After clicking “Yes,” you can click “Customize Discount Table” to customize the table’s content based on your discount rules.
• Finally, save the settings.

Customizing Discount Promotion Message

The “Discount Rules” plugin also has the option to customize the promotional messages on the cart page based on cart criteria.

For example, if you are providing quantity discounts based on the cart total, you can display a message like “Spend $15 More to get a 10% discount.”

It will remind customers to reach the specific threshold. To do this:

• Scroll down to the “Rules” section. Choose “Subtotal” as the condition.
• Set the minimum amount in “Subtotal from” to display the message when the customer reaches this amount.
• Customize the message and save it.

Note: This promotional message option is also applied to the “Item quantity” condition.

When a customer’s cart value is lower than the specified threshold, a customized promotional message is displayed. This message motivates the customer to reach the specified threshold to apply quantity discounts.

Best Practices for Volume-Based Pricing

Implementing volume-based pricing in WooCommerce can be a powerful tactic to increase sales volume. However, following best practices is essential to ensure these discounts are effective and beneficial. 

Here are some key strategies to consider while applying WooCommerce quantity discounts:

1. Define Clear Pricing Tiers

Clearly outline the tiered pricing structure based on quantities. For example, offer discounts for purchasing 5, 10, or 20 items. Display these tiers prominently on the product page to avoid confusion.

2. Use a Plugin

Consider using plugins like “Discount Rules for WooCommerce -Pro.” These tools simplify the process of setting up and managing quantity-based pricing rules without needing to code.

3. Highlight Savings

Make sure to highlight how much customers save when they buy in bulk. Use attention-grabbing discount sale badges or banners that showcase the discount percentages for different quantities.

4. Optimize Product Pages

Include a quantity selector on the product page and update the price dynamically based on the selected quantity. This interactive feature enhances user experience and encourages bulk purchases.

5. Set Minimum and Maximum Quantities

Implement minimum and maximum quantity rules to ensure that customers meet your discount requirements. This helps manage inventory and ensure profitability.

6. Create Urgency

Add elements like countdown timers or stock level indicators to create urgency. This can motivate customers to buy more to take advantage of the discounts.

7. Test and Analyze

Regularly test different pricing strategies to see which ones convert better. Use analytics tools to track customer behavior and sales performance related to quantity-based pricing.

8. Promote on Social Media

Use your social media platforms to promote special quantity-based offers. Share customer testimonials and success stories to build trust and encourage more bulk purchases.

9. Provide Excellent Customer Support

Be ready to answer questions about quantity-based pricing. Having a responsive customer support system can help address concerns and boost customer confidence.

10. Educate Your Customers

Use blog posts, email newsletters, or FAQs to educate customers about the benefits of buying in bulk. Highlight cost savings and convenience to persuade them to consider larger purchases.

Conclusion

Offering WooCommerce quantity discounts for purchasing more can encourage customers to buy more and make bigger orders, which can result in higher average order values and more repeat purchases.

If you’re not already offering quantity-based discounts on your WooCommerce store, now is the time to implement them to boost your sales.

With the best WooCommerce quantity discount plugin, like “Discount Rules for WooCommerce,” you can offer various pricing strategies based on quantity. Utilize the plugin’s features to improve your sales and customer experience.

Also Read:

• How to set up bulk discounts in WooCommerce?
• How to set up bundle discounts in WooCommerce?
• How to Create a Buy One Get One Free Offer in WooCommerce?