Is offering a simple percentage or fixed discount on your WooCommerce store enough? Customers have experienced these discounts in almost all online stores and expect a unique deal to purchase more.
That’s why providing conditional discounts can help you take advantage of this situation to enhance customer experience and sales. By providing discounts based on purchase conditions, you urge customers to spend more and increase order value.
WooCommerce does not help you create these conditions-based discounts. So, we have to use a discount plugin like “Discount Rules for WooCommerce -Pro” to create conditional discounts for WooCommerce.
Let’s check the steps to create the discounts based on different conditions and tips to increase sales.
What is a WooCommerce Conditional Discount?
A WooCommerce Conditional Discount is a customized and targeted discount with different purchase conditions based on specific users, user roles, cart items, subtotal value and items, customer location, payment method, number of orders made by the customers, and more.
Customers have to satisfy these conditions to get their discounts. You can offer discounts in line with the season, demand, and customer needs.
Examples Of Conditional Discounts
Standard discount:
- 10% discount on All Products
Conditional Discount:
- 10% only for First-time Buyers.
- Get $10 off on T-shirts.
- Purchase for $200 and get a 5% discount.
- Purchase 10 items and get a $10 discount.
- Indian Users get a 10% discount.
- PayPal Users get a $10 discount.
- 5% Discount on your Third Order.
With Conditional Discounts for WooCommerce, you can offer the right discounts at the right time and easily attract customers’ attention to your store.
Create conditional discounts based on specific customers or customer groups using Discount Rules Pro and enhance customer experience.
Benefits of Offering WooCommerce Conditional Discounts
WooCommerce conditional discounts can help you increase customer engagement, reduce abandoned carts, and get more conversions. Let’s check all the benefits in detail.
Customer Engagement: Tailored and timely discounts can increase customer engagement and boost sales. For Example, you can give new users discounts to encourage them to purchase with your store.
Build Loyal Customers: When you address and reward a specific group of customers, they will keep purchasing from your store and become loyal customers.
Reduce Abandoned Carts: Conditional discounts for WooCommerce let you offer what your customers exactly want at that particular time. Hence, it becomes hard for your customers to abandon their carts.
Increase conversions: As it is a targeted discount designed to encourage your customers to purchase, you can definitely increase conversions.
Better Inventory Management: Conditions-based discounts are an effective way to manage inventory. You can offer discounts on slow-moving products and easily sell them.
Increase Average Order Value: Conditional discounts make it easy to encourage customers to buy more items and increase their cart value.
Get more sales: The customized discount on conditions will help you offer the right discounts to your customers throughout the year, resulting in more sales every time.
Offer conditional discounts based on cart items using Discount Rules Pro and boost sales of specific items.
How to Create WooCommerce Conditional Discounts?
To create WooCommerce Conditional Discounts, you can install and activate “Discount Rules for WooCommerce.”
If you want more information about the installation process, check out this installation guide.
After installing the plugin, go to your WordPress Dashboard->WooCommerce->Discount Rules. Add a new rule to create conditional discount campaigns. Let’s check different scenarios for offering discounts based on purchase conditions.
Scenario 1: WooCommerce Conditional Discounts Based on Item Quantity
- Go to your WordPress Dashboard->WooCommerce-> Discount Rules.
- Click the “Add New Rule” button.
- Give a rule name and Choose “Cart Adjustment” as the discount type.
- In the Filter Section, choose “All Products.”
- In the Discount Section, choose “Percentage Discount” and set the value as “10.”
- Go to the Rules Section and add a condition as “Item quantity,” select “Greater than or equal (>=),” set the cart item quantity as “10,” and select “Count all items in the cart.”
- Finally, save and enable the rule.
When customers add 10 or more items to their cart, a 10% discount will be applied.
Scenario 2: Subtotal-based conditional discount
Customers have to reach the specific cart total to get a discount.
For Example, Purchase above $400 and get a $50 discount.
- Choose “Cart Adjustment” as the discount type.
- In the Filter Section, choose “All Products.”
- In the Discount Section, choose “Fixed Discount” and set the value as “50.”
- In the Rules Section, add a condition as “Subtotal,” select “Greater than or equal (>=),” set the cart item quantity as “400,” and select “count all items in the cart.”
- Finally, save and enable the rule.
Note: You can check this guide to create order total discounts in WooCommerce.
Scenario 3: Purchase History based conditional discount
Example: Get a 10% discount on your Fifth Order.
- Choose “Product Adjustment” as the discount type.
- In the Filter Section, choose “All Products.”
- In the Discount Section, choose “Percentage Discount” and set the value as “10.”
- In the Rules Section, add a condition as “number of orders made,” select “all time,” choose “Greater than or equal (>=),” set the cart item quantity as “4,” and select “completed”
- Save and enable the rule.
Discounts will be applied to customers who have already completed four successful orders and are purchasing for the fifth time. You can also set the purchase time within a specific time, like “complete two orders within a week to get a $10 discount on the third order.”
Scenario 4: Conditional Discount Coupon
Conditional Discount Coupon is one of the smart ways to send targeted discounts and encourage customers to purchase.
For Example, First Time Users get a 10% discount on their purchase using a coupon.
- Choose “Product Adjustment” as the discount type.
- In the Filter Section, choose “All Products.”
- In the Discount Section, choose “Percentage Discount” and set the value as “10.”
- In the Rules Section, add two conditions:
- 1st Condition: Choose “Coupons” as the condition type, select “Create your own coupon,” and enter the coupon code as “NEWOFFER.”
- 2nd Condition: Choose “First order” as the condition type and select “Yes.”
- Finally, save the rule.
A 10% discount will apply only to first-time customers who have entered a coupon during the checkout process.
Scenario 5: Discounts Only to Specific User Roles
You can send targeted discounts only to specific user roles, such as Shop managers, whole customers, regular customers, and more.
For Example, Whole Customers get a 20% discount.
- Choose “Product Adjustment” as the discount type.
- In the Filter Section, choose “All Products.”
- In the Discount Section, choose “Percentage Discount” and set the value as “20.”
- Go to the Rules Section, choose “User role” as the discount type, select “In list” and choose “Wholesale Customer” as the user role.
- Finally, Save and Enable. Now, we have created a user role discount for WooCommerce.
Note: Here is the full steps to add role-based discounts in WooCommerce.
Scenario 6: Product Combination Discount
Conditional discounts for WooCommerce also allow you to combine products and offer discounts. This is a great way to upsell, cross-sell, and promote new products.
For Example, Buy Pants and Shirts together and get a 10% discount.
- Choose “Product Adjustment” as the discount type.
- In the Filter Section, choose “All Products.”
- In the Discount Section, choose “Percentage Discount” and set the value as “10.”
- Go to the Rules Section, choose “Product Combination” as the condition type, select “Each,” choose the products as “Pant,” “Shirt,” select “Greater than or equal to (>=)” and set the quantity as “1.”
- Finally, save the rule.
Scenario 7: Free Shipping for a Specific Country
The easiest way to drag customers to your WooCommerce store is by offering Free Shipping. If you want to attract customers from specific countries, you can use this condition.
For Example, Free shipping to the “India” shipping address.
- Choose “Free Shipping” as the discount type.
- Go to the Rules Section, choose “Country” as the condition type, select “In list,” and choose “India” as the country.
Now, we have created a Free Shipping offer only for specific countries.
Related Read: A Complete Guide to WooCommerce Free Shipping.
Tips to follow while offering WooCommerce Conditional Discounts
Offering WooCommerce Conditional Discounts will be effective when you follow these tips:
- Set the right objective: Conditional discounts can be used for different purposes. They can increase specific product sales, boost brand awareness in specific regions, increase order value, and more. Set your goals and conditions clearly to drive the expected results.
- Communicate clearly: Clearly communicate your discounts to your customers to increase their visibility. You can use discount bars to display discount information.
- Segment customers: Not all your customers are the same. Hence, you carefully segment customers and give them the type of discount they need at that time to win customer loyalty.
- Create Schedule Discounts: Setting the start and the end date of discounts creates a sense of urgency. As a result, your customers will purchase soon, increasing conversions.
- Set Usage limits for discounts: Setting limits is a great option for effective discount management and helps prevent misuse of the discount.
- Test and Analyze: A/B testing, analyzing, and making required changes is the key to growth.
Create Conditional Discounts Based On Cart Total to Increase Order Value and Sales. Use Discount Rules Pro to Customize Your Offer.
Conclusion
WooCommerce Conditional Discounts is the most needed discount to help you grow in this evolving online trend. You can meet all the current demands easily with this discount, helping you satisfy your customers to the fullest at any time and earn customer loyalty.
If you want to reduce abandoned carts, increase conversions, and boost overall revenue, then conditional discount is all you need. Also, you can use “Discount Rules for WooCommerce” to create and manage your conditional discount campaigns.
Also Read:
5 Best WooCommerce Discount Plugins (Free & paid)
How to Create Category Discounts in WooCommerce?
How to Display Discounts on WooCommerce Product and Cart Pages?
To add a discount rule in WooCommerce, install and activate the “Discount Rules for WooCommerce” plugin.
1. Go to your WordPress Dashboard->WooCommerce->Discount Rules-> Add new rule.
2. Give a rule name and choose the discount type.
3. In the Filter section, choose products.
4. In the Discount Section, select the discount type and set the value.
5. You can add special conditions in the rules section.
6. Save and Enable the rule.
An example of a conditional discount is offering special discounts to specific user roles like “Wholesale Customers get 10% discount.”
To add categories in WooCommerce, go to your WordPress Dashboard->WooCommerce->Products->Categories->add new category.
To create a discount based on the Payment method,
1. Install and activate “Discount Rules for WooCommerce”
2. Go to your WordPress Dashboard->WooCommerce->Discount Rules
3. Create a new discount rule.
4. Choose your discount type. Filter specific products or categories to apply discounts.
5. Set your discount type and its value.
6. In the “Rules” section, select a condition as “Payment Method” and set the specific payment method.
Customers who pay using the specific payment method will get discounts.
To offer a first-order discount code, install and activate the “Discount Rules” plugin.
1. Add a new rule using the “Discount Rules.”
2. Choose the discount type and filter specific products.
3. Set the discount & its value.
4. In the “Rules” condition, select a condition as “First Order” and set “Yes” to offer a first-order discount.
5. If you want to use a discount code, then select a second condition as “Coupon” and create a coupon code.
6. Save the rule.
Customers who purchase for the first time will get a discount.
