5 Best WooCommerce Product Recommendation Plugins In 2024

Is your WooCommerce store struggling to make sales? You have to try the WooCommerce product recommendation strategy.

By recommending the right products to customers at the right time, you are enhancing their shopping experience and making them buy the right product that complements their purchases.

WooCommerce does not have options to show product recommendations. That’s why I’ve curated this list to help you find the best WooCommerce product recommendation plugin to easily suggest relevant items and increase sales.

What is Product Recommendation in WooCommerce?

Product Recommendation in WooCommerce is the practice of suggesting products to customers based on their needs and interests, aiming to give a personalized shopping experience and get more sales.

For Example, When a customer wants to buy a particular Smart Watch, you can recommend a number of other Smart Watches available. 

Types of WooCommerce Product Recommendations

You can suggest products through different types like:

Upselling

Upselling is a marketing technique where you can suggest a higher-value version of the same product that customers are looking for.

For Example, When a customer views a simple table desk, you can show an advanced table desk with compartments.

Cross-selling

Cross-selling is where you show relevant/ complimentary products based on customers’ interests. 

For Example, When a customer purchases a smartphone, you can cross-sell related products like Power Banks or Headsets.

Frequently Bought Together

With this type, you can suggest a combination of products most people buy together.

For Example, When a customer decides to buy a Smartphone, you can suggest a smartphone, a phone cover, and a tempered glass as a complete package.

How Does a WooCommerce Product Recommendation Plugin Work?

A WooCommerce product recommendation plugin gathers data from a number of sources based on customer behavior, like clicks and purchases. You can create different types of recommendation campaigns like Upselling, Cross-selling, and Frequently Bought Together.

It uses algorithms to analyze data, identifying patterns and correlations that can inform product suggestions. Based on this analysis, the plugin generates a list of recommended products tailored for each user. 

These recommendations can then be displayed in various parts of the online store, such as on product pages or during the checkout process. This not only helps the user find products they are likely to be interested in, but it also helps the store owners increase sales and improve customer satisfaction.

With a plugin, you can monitor how users interact with the recommended products. This new data is used to further refine future recommendations. Many plugins also offer analytics features, allowing store owners to monitor the effectiveness of the recommendations by tracking metrics like click-through rates and conversion rates.

Why is It Important to Use a Product Recommendation Plugin for WooCommerce?

A WooCommerce product recommendation plugin is important as it can take your marketing strategy to the next level and get you more sales. Let’s check what all these plugins can do for the growth of your store. 

• Smooth Customer Shopping Experience: With a recommended products plugin, you can suggest products that customers are interested in and help them easily find the products they want. Thereby giving them a smooth and enjoyable shopping journey.
• Improve Customer Engagement: As you are showing only the products that customers like using the plugin, it makes them actively engage with your store, improving customer engagement. 
• Get Repeat Purchases: Due to the plugin’s suggestions, customers will enjoy shopping with your store, which encourages them to purchase more in the future.
• Attract and Retain more customers: Upselling and cross-selling at the right place in the customer’s journey can help you attract new customers and easily retain regular customers. 
• Efficient Inventory Management: The WooCommerce product recommendation plugin can help you promote new products or clear over-stock products effortlessly.
• Automated Marketing: The plugin serves as a form of automated marketing. It promotes products to customers without human intervention, saving time and effort while still offering personalized experiences.
• Increase Average Order Value: By using techniques like upselling, cross-selling, and frequently bought together, you help them purchase additional products that they want, which helps you increase the average order value. 
• Boost Conversions: Using the plugin to suggest the right products at the right time can help you get more conversions.
• Competitive Advantage: Personalization has become an expectation in modern online shopping. Offering tailored recommendations can give you a competitive edge over stores that provide a less personalized experience.
• Increase Revenue: All the above-mentioned factors can help you increase revenue. With better engagement, higher average order values, and improved conversion rates, your online store can get more revenue than you expected.

Factors to Look for in a WooCommerce Product Recommendation Plugin

When you choose a product recommendations plugin for WooCommerce, you need to make sure that the plugin has the following features. 

• Relevancy in recommending accurate products to customers based on their behavior and preferences.
• Faster loading times and efficiency in using the plugin.
• Compatible with other Plugins.
• Scalable to handle large products. 
• Customization options to customize WooCommerce recommended products based on your requirements.
• Features like A/B testing and real-time personalization. 
• Responsive suggestions to display equally on all the devices.
• Detailed Analytics to measure the effectiveness of the campaigns. 
• Reliable Customer Support, documentation, and updates.
• Data Protection standards to ensure safety.
• Affordable for your budget. 

This checklist will help you choose the right plugin for your store based on your needs and preferences. 

5 Best WooCommerce Product Recommendation Plugins

Here are the top 5 best WooCommerce product recommendation plugins for you: 

• UpsellWP
• WooCommerce Product Recommendations
• Omnisend
• Recommendation Engine
• Related Products for WooCommerce

1. UpsellWP

UpsellWP is a WooCommerce upsell and cross-sell plugin which helps you recommend products based on customers’ needs, interests, and purchase patterns.

Personalizing products is crucial to grab customers’ attention, urge them to click “Add to cart” button, and increase order value. With UpsellWP, you can easily achieve your sales goal by understanding the customers’ preferences better and suggest products that align with their main purchases.

Without restricting to one pages, you can use this WooCommerce product recommendation plugin to show relevant items on product, cart, checkout, post-purchase, and thank-you pages. You can also use exclusive popups to highlight your recommendations and utilize product and cart add-ons to help customers customize their products.

Features

• 10 pre-built product recommendation campaigns to create unique offers.
• Different discount types to encourage customers buy more products.
• Filter all or specific products and categories to show product recommendations.
• Apply conditions to enable upsell or cross-sell recommendations.
• With template customization option, customize the recommendation section’s title, description, CTA text & styles, font styles, font colors, background colors, image size, and more.
• Use scheduling option to plan the campaign in advance and use priority to prioritize the important campaigns.
• Decide the product recommendation method from six different ways.
• Use the advanced recommendation engine to analyze your customer needs in a better way.

2. WooCommerce Product Recommendations

WooCommerce Product Recommendations is a popular plugin to recommend  products to your customers. With this plugin, you can offer upsells, cross-sells, and frequently bought-together recommendations. 

Features

• Create Rule-based recommendations.
• Place the recommendations at strategic locations. 
• Track and Optimize strategies with in-depth analysis
• Limit recommendations based on category, attribute, tag, or price.
• Recommend products on the shop page, cart page, or checkout page. 

The only drawback of this WooCommerce product recommendation plugin is that it might feel a bit difficult to use.

3. Omnisend for WooCommerce

Omnisend is a popular WooCommerce email marketing plugin, perfect for online merchants looking for ways to connect with their audience. With product recommendations and email marketing campaign, you can drive customers easily and make repeat purchases.

Features

• Ready-made email templates to create emails.
• Drag-and-drop email builder to edit emails within a few minutes.
• Unlimited audience segmentation, to segment customers based on shopping history, profile data, and more.
• “Campaign booster” and “A/B testing” features to improve sales.
• Advanced campaign reports.

4. Recommendation Engine

Recommendation Engine is another well-known WooCommerce Product Recommendation Plugin. With this plugin, you can show related products based on Netflix/ Amazon style.

You can create the recommendation strategy through upsells, cross-sells, or frequently purchased together methods.

Features

• Show related products by category or tags.
• Show related products based on purchase history.
• Exclude specific categories for recommendations.
• Customize the related product section based on your requirements. 
• Use Filters to related products by subcategory.

5. Related Products for WooCommerce

Related Products for WooCommerce by WebToffee is a great Product
Recommendation Plugin for WooCommerce. This plugin lets you show related products that customers are already viewing. 

Features

• Choose custom products for recommendations
• Exclude “out of stocks” items from the product recommendations
• Use slider to show related products
• Show related items by filters, tags, categories, or sub-categories.
• Customize related products section’s title, number of products, and more.

Tips For Maximizing The Impact Of Product Recommendations For WooCommerce

Product Recommendation is a great strategy to get more sales. Using the strategy in the right way can increase its effectiveness and potentially increase revenue.  Follow these simple yet effective tips to make the campaigns successful. 

• Use high-quality images: The first thing your customers notice is the image that you use. Hence, you need to make sure that use only HD images and influence them positively to make a purchase. 
• Use different recommendation types: Using different recommendation types like upsells, cross-sells, Frequently bought together, you may also like and help you meet the specific needs of each customer. 
• Use Social Proof: Showing ratings and reviews can create a positive impression about your brand. Also, use tags like “Best-Seller” and “Highly rated” to help customers choose suitable products.
• Implement A/B testing for recommendation: With A/B testing, analyze and identify which type of recommendation matches your customer’s needs.
• Consider trends: Keep updating this marketing strategy based on seasonal trends and holidays. So that your suggestions always look fresh and appealing to your customers. 
• Update recommendations regularly based on data: If you want to make the campaigns more effective, you need to analyze and update them regularly. 
• Send Responsive recommendations: Most online shoppers use mobile phones for shopping. Therefore, you need to make sure that the recommendations look the same on the devices.

Conclusion

Your Customers don’t spend much time checking out all the products in your store. WooCommerce product recommendations help you promote all the products and encourage more purchases. Also, make your customers’ shopping journey easy and gain their loyalty. If you want to get more purchases and increase the average order value of every customer’s purchase, then this marketing strategy is for you.

Though we have listed 5 best WooCommerce product recommendation plugins in this blog, our top pick would be “UpsellWP.” The plugin has a neat layout to easily create recommendation campaigns and help you increase sales.

Also Read

1. 5 Best WooCommerce Cross-sell Plugins To Boost Sales

2. 7 Best WooCommerce Upsell Plugins To Boost Order Value (2024)

3. How to Show WooCommerce Related Products in 3 Ways