5 Best WooCommerce Email Marketing Plugins

When it comes to retaining your customers, proper communication plays a big role. Despite the emerging social media, Email marketing still remains the most effective mode to stay in touch with customers, build strong relationships and eventually increase conversions.

The standard WooCommerce emails will not help your brand’s growth. Worry not, We have a number of plugins that can help you customize emails based on your brand, build an email list, segment and send automated emails to customers.

We understand that choosing the right plugin for your store can be a confusing task. To help you, our team of WordPress Analysts did thorough research and made a list of the best email marketing plugins available in the market.

In this blog, we will help you to discover the best email marketing plugin for WooCommerce. We will also discuss about email marketing and the tips to apply them in WooCommerce effectively. 

What is a WooCommerce Email Marketing Plugin?

A WooCommerce Email Marketing Plugin enables store owners to create, customize, manage, and automate email marketing campaigns.

With the plugin’s features, you can build an email list, customize email templates based on brand, manage subscribers list, segment customers, send automated emails, and track email campaigns to improve their effectiveness. 

Email Marketing plugins help you to create targeted, personalized, and automated email campaigns that engage customers, recover abandoned carts and increase conversion. 

Why is an Email Marketing Plugin important for a WooCommerce store?

An Email Marketing Plugin is important for any WooCommerce Store to improve customer engagement, recover abandoned carts, winback inactive customers, get new customers, drive repeat purchases, boost sales, build trust, improve customer loyalty, and increase conversions. 

Improve Customer Engagement: Email is the direct way to communicate effectively with your customers. An email marketing plugin can help you send timely and personalized emails that can engage your customers. You can mail about new products, updates, and promotions to keep them engaged.

Recover Abandoned Carts: Sending personalized automated emails at regular time intervals can encourage customers to take action on their abandoned carts. One of the powerful ways to re-engage customers and remind them of the products they are interested in is by sending abandoned cart recovery emails. ll and Order Bump for WooCommerce

Winback inactive Customers: You can segment inactive customers and send targeted automated emails. Sending a series of personalized emails will encourage customers to purchase in your store again. You can send coupons to make take action with your store.

Get New Customers: Sending emails with special offers or coupons can convert your prospects into customers. Even Referral programs can help you acquire new customers for your WooCommerce store. 

Build Trust: Segmenting and sending automated emails will build a strong connection with your customers. As a result, your customers start trusting your brand and build it more in the future.

Improve Customer Loyalty: When you keep sending emails to your customers, they will feel valued, encouraging them to purchase with your store. Eventually, they will become your loyal customers.

Increase Conversions: Reminding customers constantly about their abandoned carts, promotions, special offer, and coupon at some point will make them want to purchase with your store. When you create appealing emails and send them during regular time intervals, you can easily boost conversions.

Drive repeat purchases: Emails have the power to encourage customers to make repeat purchase with your stores. Simple techniques like sending appealing thank you emails, offer coupons, and special offers can help you increase sales. 

Boost sales: You get more sales with the features like abandoned cart recovery, product recommendations, special offers, referral programs, Email segmentation, automated targeted campaigns, and analytics. A plugin can help you handle everything you need in the area of email marketing. 

Get all these benefits using an email marketing plugin for your Woocommerce store.

Criteria to choose the right Email Marketing Plugin for your WooCommerce

When you choose a plugin to help you with an email marketing strategy, look for the following features.

• Easy-to-use: Always look for user-friendly so that you can manage email campaigns without technical knowledge
• Segmentation and Targeting: The plugin should be able to segment customers based on engagement level, purchase history, behavior, demographics, and more. And help you to send personalized and targeted emails.
• Automation: This is the most important feature you should look for. Plugin has to send automated emails with trigger rules. 
• Templates and Customization: Ready-made templates and customization options can enable you to send attractive emails to customers. 
• A/B Testing: You need to ensure the plugin allows you to conduct A/B testing. So that you can conduct testing and improve the campaign.
• Compatibility and Integration: Choose a plugin that is easily compatible with other plugins for better integration. 
• Referral Programs: This feature has the power to expand your customer network, so you can also check for this. 
• Analytics and Reporting: The reports should help your track open rates, clickthrough rates, conversion rates, and other metrics to evaluate the email campaigns. 
• Best customer support: You may need customer support for any issues. Hence always look for a plugin with good support, including documentation, tutorials, and responsive assistance. 
• Affordable: Lastly, the plugin has to fit your budget. You can evaluate the cost structure of the plugin and find the best one for you. 

5 Best WooCommerce Email Marketing Plugins

You need to choose the right plugin, as it can have a direct impact on the revenue of the store. We have carefully chosen and listed the best WooCommerce Email Marketing Plugin to help you grow. 

• Retainful
• Email Customizer for WooCommerce
• Omnisend
• Hubspot
• Mailchimp

Retainful

Retainful is a must-have WooCommerce Email Marketing Plugin that helps you easily segment your email list and send automated emails at the right time. With its advanced features, it’s easier to engage with your customers and increase conversions. 

The plugin has pre-built templates with drag and drop editor with which you can quickly create emails based on your requirement. You can schedule your emails and set email reminders.

The most prominent feature of the plugin is that you can send automated emails at regular time intervals without any manual trigger. You can set trigger rules and conditional splits to address each and every customer with various actions. This is how you easily recover abandoned carts and get back lost sales. 

 You can also send order follow-up emails to improve customer engagement. These emails can be restricted to customers based on conditions like order total, order status, and the product they purchased with your store. 

Easily make customers return to your store with next-order coupons. You can offer a fixed discount, percentage discount, or free shipping with next-order coupons. Also, your Customers can redeem their coupons with a single click. 

One of the best ways to retain your customers and make new customers is by using the referral program of the plugin. You can set a unique referral link for every customer and encourage them to acquire new customers in your store.

The Plugin has a number of interesting features that makes it one of the best email marketing for WooCommerce. 

The Features include:

• A simple and neat layout to easily set up the email campaign.
• Create emails quickly with Drag and Drop email editor.
• Use Pre-built email templates for easy customization.
• Use Pre-built automation workflow. 
• Set Trigger rules and conditional splits.
• Offer next-order coupons with a single-click application.
• Offer Dynamic Coupon Codes.
• Send abandoned cart recovery emails, Welcome emails, Order follow-up emails, Welcome emails, and Winback emails. 
• Set Referral programs.
• Show Popups to generate leads and recover abandoned carts.
• Segment your Email List.
• Use the Multi-lingual option to reach a larger audience. 
• Use Customer Journey Builder to build personalized paths for customers. 
• Track the email campaign with real-time reports.

Retainful has got everything you need in an email marketing plugin. Be it segmenting email lists, sending automated emails, using advanced features to recover abandoned carts, offering coupons, setting trigger rules, showing popups, setting referral programs, or giving detailed reports and analytics, the plugin makes your work easy. 

If your aim is to recover abandoned carts, get more leads, increase conversions, and run a successful email campaign, then Retainful is the one plugin you need.

Email Customizer for WooCommerce

Email Customizer for WooCommerce is a powerful WooCommerce email marketing. The plugin helps you quickly customize boring WooCommerce emails into more engaging and branded ones.

You can customize from the header to the footer and create emails that reflect your emails so that it will be easy for your customers to recognize your brand and make any shopping in the future. 

The drag-and-drop editor lets you edit the default email templates within a few minutes. You can add your brand’s logo, intuitive CTA buttons, social media icons, clickable images, and more. You can change the font style, text, and colors with the number of available options available.

With this plugin, you can easily add dynamic content like Customer names and order details using Shortcodes. You have ready-made email templates to customize emails quickly or you can import email templates as you want. 

You can send test emails to check if the emails look exactly the same as you wanted them to. If not test emails, you can simply preview your emails in both the Mobile version and the desktop version. 

The Notable Features of this plugin include:

• Simple layout with a drag-and-drop editor.
• Ready-made email templates to quickly edit emails.
• Use shortcodes to create dynamic content.
• Multilingual options to connect with customers globally.
• Import or Export templates with MJML options.
• Check mobile or desktop preview.
• Send test emails to ensure the flow of emails.
• Auto-fix broken HTML.
• Custom CSS option for any additional customization.

Without strong brand images, it is not that easy to grow your store. Make customers remember your brand by customizing and sending beautiful emails using “Email Customizer for WooCommerce.” Build a strong brand image, improve customer engagement, build loyal customers, and get more sales with this easy-to-use plugin. 

Omnisend

Omnisend is a popular WooCommerce email marketing plugin, perfect for online merchants looking for ways to connect with their audience. The plugin integrates seamlessly with WooCommerce stores and lets you send personalized and professional emails that increase conversions.

• Use the ready-made email templates to create emails.
• Use the drag-and-drop email builder to edit emails within a few minutes.
• Segment customers based on shopping history, profile data, and more.
• Use the feature “Campaign booster” and “A/B testing” to improve sales.
• Analyze the email campaigns with the advanced campaign reports.

Though it has advanced features, the interface is only available in English.

Hubspot

Hubspot is another email marketing plugin for WooCommerce with a drag-and-drop email builder. With this plugin, it is easy to improve the open and click-through rates of emails.

• Send tailored emails to each recipient.
• Segment and send automated emails.
• Create Responsive emails.
• Schedule and Track your email campaigns.
• Improve email campaigns with A/B Testing and Analytics.

The major drawback of this plugin is that the pricing may be a bit costly for small business owners.

MailChimp

Mailchimp is one of the best WooCommerce Email Marketing plugins, which comes with a pop-up builder. This plugin helps you grow your email lists and send automated messages to increase conversions. 

• Edit with Drag-and-Drop email builder.
• Get personalized suggestions for each email.
• Segment customers and send targeted emails.
• Get AI-assisted suggestions to write engaging content. 
• Integrations with WooCommerce and Google Analytics.

Though it’s a popular plugin, the email templates might seem quite complicated for new users.

Tips to effectively use an Email Marketing Plugin for WooCommerce

To make your email campaigns successful, you need to look after various factors like choosing the right plugin, segmenting the customers, sending automated emails, and more. Let’s further discuss some of the tips to follow.

Choosing the right plugin: The first and foremost step is to choose the right plugin that best suits your specific goals. You may want to look for features like building an email list, automation, segmentation, customization options, and detailed analytics.

Build an email list: You can focus on building a targeted email list. You can encourage visitors to subscribe through opt-in forms on your website, social media or even during the checkout process. With Retainful, show “Popups” to visitors to subscribe to your email list. 

Segment your audience: Segmentation is an important aspect of Woocommerce email marketing. You can segment your customers based on demographics, purchase history, customer behavior, and engagement level. By segmenting, you can send the right emails to the right people and increase conversions.

Use Automation: Sending automated emails saves your time and ensures timely customer communication. Using Retainful, you can send various automated emails like Abandoned cart recovery emails, welcome emails, Thank You emails, Oder Follow Up emails, and Winback emails.

Create Compelling Content: Sending engaging content can help you get more conversions. You can use catchy subject lines, clear and compelling content, simple but attractive designs, and a clear CTA (Call-To-Action) to boost sales.

Send Personalized Emails: Personalized emails are the new trend, proven to increase open rates and click-through rates. With “Email Customize for WooCommerce,” you can create dynamic content like Customers name, address, or order summary using shortcodes.

Conduct A/B test: You can conduct A/B test for different emails like subject lines, main content, CTA, or send times. You need keenly observe and analyze the results and improve your email marketing strategy.

Optimize for mobile: Most online shoppers are purchasing with their Mobile Phones these days. So it is necessary that you create responsive emails that look the same on all devices. “Email Customizer for WooCommerce” lets you check the mobile and desktop versions of emails to check its appearance.

Monitor Analytics: When it comes to email marketing, you have to keep track of the open rates, click-through rates, conversion rates, and unsubscribe rates. You can make the required changes and improve performance with proper analysis.

Keep Updating your email list: You need to regularly clean your email list to remove inactive customers or bounced addresses. By maintaining the email list, you can deliver the right and improve the sender’s reputation.

Check for integration: Integrating your email marketing plugin with other tools and plugins can ensure workflow, reach more customers and get more sales.

Test Emails before you send them: Sending test emails can help you rectify any unnoticed mistakes and ensure that you send the exact emails as you imagined them to be. 

All these tips can help you improve your email marketing campaigns and increase your store’s revenue. Now all you need to do is choose the best email marketing platform for WooCommerce. 

Conclusion

No matter how many social media marketing strategies evolve, Email Marketing will still be the most effective strategy to increase sales in your store. Using the right WooCommerce Email Marketing plugin can help you achieve huge success. Recover abandoned carts, win back inactive customers, Improve Customer Engagement, earn loyal customers, and increase conversions easily with Email Marketing. 

We have listed the five best WooCommerce email marketing plugins in this blog. You can choose the one based on your requirement. In all the five plugins, We recommend you to choose “Retainful” for automation and managing emails and “Email Customizer for WooCommerce” for customization purposes. These two plugins will cover every aspect of your email marketing strategy. 

You can Check the best WooCommerce Abandoned cart recovery plugins and also best WooCommerce Email Customizer Plugins for your online store.

Learn to create successful email marketing campaigns and beautiful emails to increase conversions.