How to Add and Display WooCommerce Product Attributes?

What if we tell you that having WooCommerce product attributes in your store can increase your conversion rates?

Different customers have different buying choices, yet WooCommerce product variations can cater to all of them. As a result, they will not only complete their purchase but also return for more to enjoy your vast catalog.

Achieving all this is easy if you follow this blog where we have explained setting WooCommerce product attributes step by step.

In addition, we have also discussed how to manage and display these product variations. Thus, you can maximize conversion, retention, and sales using a variety of WooCommerce products.

What are WooCommerce Product Attributes?

WooCommerce product attributes help you add extra details to your products. Thus making it easier for customers to find what they need.

You can group the WooCommerce Variable Products and advertise different product styles of individual products. Thus, your WooCommerce store becomes more accessible for customers.

Moreover, listing together WooCommerce related products can make shopping easier and more convenient. Thus, this new functionality of your store improves the customer’s shopping experience.

Types of Product Attributes in WooCommerce

The two types of product attributes are:

Global Attribute: These are common attributes that can be assigned to different types of products.

Instead of adding attributes manually for each item, you can set up WooCommerce product properties once and reuse them. Thus, you save time, and you can ensure consistency.

For example, the Colour attribute is common for apparel, accessories, and footwear. Hence, if you are running a lifestyle brand, Colour can be considered a global attribute.

Custom Attribute: These are unique product specifications that fit your store’s needs.
For example, if you sell handmade jewelry, you can add a custom WooCommerce attribute – gemstone type. These custom attributes help you provide detailed product descriptions.

WooCommerce attribute terms: Defines the specific values for an attribute. For example, for a “Color” attribute, terms could be Red, Blue, and Green.

Why Use Product Attributes for WooCommerce Stores?

You can use product attributes in WooCommerce for the following benefits:

• Better Product Organization
  With WooCommerce product attributes and variations, your products can be efficiently organized. Hence, customers can quickly find different sizes, colors, or styles on the product page.
• Consistent Product Details Across Your Store
  A Global attribute for products ensures that uniform product details are maintained across your store. Therefore, instead of manually adding attributes for each product, you can create a global set and apply them easily.
• Improved Shopping Experience
  Detailed WooCommerce product features help you to offer all the essential details of the product. Attributes like weight, material, and dimensions are provided so customers get the exact details needed before purchasing.
• Easier Product Filtering and Search
  With WooCommerce product options, products can be filtered using size or brand. This way, customers can save time, and the right products can be found without endless scrolling.
• Boosts SEO and Traffic
  When attributes like “cotton shirts” or “waterproof jackets” are included, your products can be better understood by search engines. As a result, you can improve store ranking and bring more visitors.

How to Add WooCommerce Product Attributes?

You can add the two types of product attributes in the following way,

How to Create Global Attributes in WooCommerce?

Creating a Global attribute for products in WooCommerce is easy, and you can do it right from your dashboard.

• First, go to Products -> Attributes in your WordPress admin panel.
• Here, add a new attribute. Simply enter a name (like Color) and a slug.
• Check the ‘Enable Archives’ box if product archives are needed.
• Next, create a sorting order for the Default WooCommerce product attributes. You can sort based on custom, alphabetical, or numeric.
• Once done, click the ‘Add Attribute’ button.

Now, you can add attribute values (like red, blue, or green).

• For this, go to products -> Attributes
• Then, click the ‘Configure Terms’ option.
• Add the name and slug details.
• Finally, add the value.

Through WooCommerce attribute management, a structured and consistent catalog is ensured.

WooCommerce global attributes help to manage multiple products. Thus, improve the navigation for your customers.

How to Create a Custom Attribute in Your WooCommerce Store?

To create custom product attributes in WooCommerce,

• First, go to your product editing page.
• Go to the attribute section and click the ‘Add New’ button.
• Enter a name in the name and attribute values.
• Check the ‘Visible on the product page’ option so that the product variations appear on the product page of the WooCommerce store.
• Finally, click the ‘Save Attributes’ button.

Thus, you can ensure that unique product features in WooCommerce are highlighted.

How to Assign Attributes to Products in WooCommerce?

To add attributes to products in WooCommerce,

• Go to the product editing page and find the ‘Product Data’ section.
• Then, select the ‘Attributes’ tab.
• From the dropdown menu, choose the global attribute (Colour).
• Then, choose attribute values (Blue, Red).
• Next, check the ‘Visible on the product page’ box to enable the attribute display on the product page.
• Finally, click Save attribute.

By following these steps, you can easily add WooCommerce attributes. As a result, the product catalog of your store will be better.

How to Use Attributes to Create WooCommerce Product Variations?

WooCommerce product attributes and variations will offer flexible options for your customers.

By using attributes, customers can generate multiple WooCommerce product variations with ease.

Setting Up Variable Products in WooCommerce

To set a variable product in WooCommerce,

• Go to your WordPress dashboard, Products -> All Products. Then, choose a product to edit.
• Scroll down to the product data section and choose ‘Attribute’.
• Click the Attributes tab and enable the ‘Used for Variations’ option.
• Save the attributes and navigate to the Variations tab.
• Then, click ‘Generate Variations’ or manually add options.
• Finally, save the changes.

With WooCommerce add variation, you can offer multiple choices in a single listing. Thus, it will be easier for customers to purchase.

Change Product Attribute Price in WooCommerce

You can easily change product attribute prices and set different pricing for product variations.

• In the Variations tab, click the edit button near the variation
• Enter a unique price under Regular Price and Sale Price.

In addition to this, you can use the WooCommerce sales plugin for better price management.

For a better profit margin, you can set different shipping fees for the products.

Managing Stock for Product Variants in WooCommerce

To manage product variation stock for WooCommerce,

• Go to the Variations section of a product
• Enable ‘manage stock’

Set stock quantity, low stock thresholds, and backorder options for each variation.

By using WooCommerce product metadata, you can track and update stock in real time.

Following that, you ensure better inventory control for your WooCommerce product attributes.

How to Display WooCommerce Product Attributes on Product Pages?

To display WooCommerce product attributes, there are more than one way.

Default Attribute Display

WooCommerce allows you to show attributes on each product page by selecting ‘Visible on the product page’ when adding attributes.

This is useful for showing key details like size or color. However, for a more engaging shopping experience, you can display product attributes in WooCommerce in different ways.

Using Swatches for a Better Display

Instead of dropdowns, you can use swatches for an improved WooCommerce attribute display.

To achieve this, you need a dedicated WooCommerce Attribute Swatches plugin. We have discussed these plugins in a further section of this blog.

However, let’s discover what other display methods you can show:

• Color swatches for easy selection.
• Image swatches for patterns or textures.
• Text or radio buttons for simple options.

Related Reading: Display tiered pricing table in WooCommerce.

Filter and List Products by Attribute in WooCommerce

Filtering and listing products by attributes can help customers find products faster.

By default, there are basic WooCommerce attribute filters like dropdowns and checkboxes. But these can be slow and outdated.

Additionally, they require page reloads every time a selection is made. This can lead to frustration, especially for stores with large inventories.

Thus, you can use improved filtering of variable products in WooCommerce.

Using WooCommerce Product Filters for Better Navigation

Instead of relying on default filters, you can improve your WooCommerce product attributes display with the WooCommerce product filters plugin. This plugin allows customers to refine their search using:

• Dropdowns and checkboxes – These are Standard but more efficient.
• Radio buttons – Clean and simple for attribute selection.
• Color swatches – These are Perfect for filtering by color.
• Image swatches – Great for textures, patterns, or materials.

These filters use AJAX. This means results update instantly without reloading the page. Thus making the shopping experience smoother.

Using Shortcodes and Widgets for Attribute Filtering

Another way to improve navigation is by adding WooCommerce product filters using shortcodes and widgets. These allow you to place attribute filters anywhere on your store, whether it’s a sidebar, menu, or custom page.

Thus, you can ensure that customers can quickly find and filter products by attribute. As a result, you can create a seamless shopping experience.

Best Plugins for WooCommerce Attribute Management

Here are some of the best plugins for WooCommerce product attribute management:

1. Variation Swatches for WooCommerce

This plugin replaces the standard dropdown attribute selector with stylish WooCommerce color swatches, images, and labels.

Instead of simple dropdowns, you can display WooCommerce variation swatches as clickable buttons.

Benefits:

• Customize your product pages to be visually appealing.
• Improves user experience with an easier selection process.
• Helps in increasing conversions by reducing purchase friction.

2. Discount Rule for WooCommerce PRO

This plugin allows you to create dynamic discounts based on product attributes. Thus making dynamic pricing in WooCommerce more flexible.

You can offer discounts based on different attributes to run your promotions. For example, if you want to clear stock for a specific variant, you can apply a discount to just that product.

Related Reading: How to Create a WooCommerce Simple Product?

Benefits:

• Create targeted promotions to increase sales.
• Helps in managing inventory by promoting specific variations.
• Encourages purchases in quantity by offering bulk discounts or BOGO deals.

3. Bulk Edit Products, Prices, and Attributes for WooCommerce

Since there is no default option to help you bulk edit product attributes in WooCommerce, you can use this plugin.

Thus, you can increase or decrease by percentage or dollars effortlessly. In addition, you can also bulk edit their dimension, categories, etc.

Benefits:

• Filter the products to edit based on the attributes.
• Schedule any kind of bulk update to complete your work on time.
• Bulk edit images to keep up with your latest stocks.

Conclusion

Just one type of a product doesn’t bring sales. Therefore, product attributes are important to widen options for your customers.

This blog gives you a clear understanding of how to set up and manage related WooCommerce product attributes efficiently.

Thus, product variations lead to efficient shopping experiences for your customers and increase conversion rates.

Also Read

• Set Multiple Prices Per Product in WooCommerce
• Creating WooCommerce Add to Cart Links for All Product Types
• Display Products by Category in WooCommerce

Frequently Asked Questions