WooCommerce one page checkout lets you convert casual visitors into a paying customer by facilitating a fast checkout process.
One page checkout in WooCommerce simplifies the buying process by combining product selection, shipping, and payment details into a single page. This eliminates unnecessary steps, reduces cart abandonment, and enhances customer satisfaction.
This comprehensive guide covers everything from the benefits of WooCommerce single-page checkout to the best plugins, as well as customization strategies. Let’s get started!
Drive immediate conversions by facilitating one-page checkout along with attractive discounts on products using Discount Rules for WooCommerce
Why Use One Page Checkout for WooCommerce?
One page checkout is known for its faster checkout and smooth purchase journey. Here are other reasons why you should consider this:
1. Reduced Cart Abandonment
A long and multi-page checkout is the main reason for cart abandonment, but by integrating the entire checkout process into a single page, you can minimize friction and streamline the checkout process with ease.
2. Faster checkout
When all the necessary fields are available on a single page, customers can complete the order in a few clicks without much navigation between pages. This is specifically important for mobile shoppers, where speed is a major factor for a seamless experience.
3. Improved User Experience
A straightforward checkout option improves the overall user experience by eliminating unnecessary distractions.
4. Increased Conversion Rates
Customers can focus on completing the purchase rather than navigating through multiple pages, which leads to higher conversion rates. The lesser the efforts required, the more likely customers are to complete their orders.
5. Mobile Optimization
One page checkout ensures that customers can easily navigate and complete their orders on their mobile without excessive scrolling or extra steps.
3 Best WooCommerce One Page Checkout Plugins
The three best one page checkout plugins for WooCommerce are:
- WooCommerce One Page Checkout
- WooCommerce Fast Cart
- FunnelKit
1. WooCommerce One Page Checkout
This is the best WooCommerce one page checkout plugin that allows customers to select products, checkout, and pay from a single page. With this plugin, you can turn any page into a checkout page.
You can also display products and checkout forms on these custom checkout pages and allow customers to checkout in one click. You can add checkout fields on a single product’s page too.
With its rich features, you can let customers adjust their cart quantity and complete the order without navigating to multiple pages.
Pros
- Easy to set up and integrates seamlessly with WordPress editor.
- Create custom landing pages for unique products, events, or promotions.
- Supports different payment methods.
- Offers various pre-designed templates for quick customization
- Provides faster and one-page purchase process.
Cons
- Advanced customizations demand coding or additional plugins.
- Checkout functionality is mainly for specific product pages.
Pricing
The paid plan starts from $79 per year with product updates, and support.
2. WooCommerce Fast Cart
WooCommerce fast cart is a dynamic plugin that enables customers to checkout directly from a popup cart, without leaving the page. This feature skips the need for a usual cart page, offering one page checkout experience with a fast and intuitive process.
This plugin seamlessly integrates with other WooCommerce themes and supports different payment gateways, to simplify the customer’s checkout journey.
Pros
- Access the cart and checkout instantly without redirecting away from the current page.
- Floating cart to instantly view and edit cart items.
- Customize the colors, layouts, and design to match the store’s tone and voice.
- Suggest upsells and cross-sell products directly on the fast cart popup.
- Supports PayPal, Stripe, and other popular payment options.
- Responsive in mobile, desktop, and tablet.
Cons
Advanced features like upselling, and extensive customizations require a premium version of it.
Pricing
Plan starts at $79 per year.
3. FunnelKit
FunnelKit is another one page checkout plugin offering customizable, high-converting checkout pages. It integrates seamlessly with page builders like Elementor, Divi, and allows extensive design flexibility.
Additionally, the plugin also offers one-click upsells, order bumps, and A/B testing to offer an enhanced buying process.
Pros
- Create personalized, high-converting checkout pages.
- Offer product add-ons and recommendations during checkout.
- Seamless experience across devices with mobile-optimized checkout pages.
Cons
- It demands a learning curve to use advanced features.
Pricing
Pricing starts from $129 per year.
Related read: Complete list of best WooCommerce checkout plugins.
Customization Strategies for WooCommerce One Page Checkout
Some of the strategies to customize one page checkout are:
1. Streamline the Checkout Fields
Remove extra fields that don’t add value, and keep only the essential fields. Ask only important details like name, shipping address, payment method, and details.
Quick Tip: Consider using conditional logic to show fields only when relevant.
2. Add Custom Branding and Design
Customize the checkout page with brand colors, fonts, and logos to match the rest of your website. This consistent brand image creates customer trust and strengthens your brand identity.
3. Implement Real-Time Validation
Real-time validation for fields like email addresses or postal codes can improve accuracy and speed. This prevents errors and makes the checkout faster.
Quick Tip: Implement inline error messages to show customers which field needs correction as they go along.
4. Use a Progress Bar
Even though it is a one page checkout, display a progress bar to help customers know where they are in the process and what to expect next,
Quick Tip: Use a multistep configurator plugin to show a clear step-by-step progression of their order.
5. Suggest Upsells and Cross-Sells
Suggest upsells, cross-sell products, and related products on the checkout page. For instance, if a customer purchases a laptop, you can offer a laptop sleeve or bag on the checkout page.
Quick Tip: Display upsells near the payment section or below product details to encourage additional purchases without distracting from the checkout flow.
6. Provide a Guest Checkout Option
Not all customers want to create an account before purchasing so enable the guest checkout option that makes purchases quick. You can always prompt customers to create an account later.
Quick Tip: Keep the registration process optional but provide clear benefits of creating an account.
7. Customize Thank You Page
Utilize the thank you page to display order details, suggest related products, or offer next order coupons. Add personalized messages or incentives right after the order completion.
Quick Tip: You can also set up a tracking link to keep customers updated on their order status.
Advanced Strategies for One Page Checkout WooCommerce
Some of the advanced strategies to implement one page checkout are:
1. Leverage Smart Pricing Options
Set pricing based on customer selection or location. Offer tiered pricing for different quantities or create discount structures based on the total order value.
Bonus Tip: Use conditional pricing rules to show customers their savings in real-time as they make selections, making them feel like they’re getting a deal.
2. Use Geo-Location Based Checkout
Display location-specific payment methods and shipping options to enhance user experience. Automatically adjust taxes, shipping fees, and available payment methods by detecting the customer’s location.
Bonus Tip: Use a geolocation-based checkout plugin to ensure customers are only shown relevant shipping options and prices based on their location.
3. Pre-fill Checkout Details
Automatically fill in the registered customer’s billing and shipping information at the checkout. This minimizes the chances of errors in information and saves time.
Bonus Tip: Suggest customers to create accounts with benefits like faster checkout, personalized offers, and order history.
4. Implement Social Media Logins
Allow customers to log in through social media accounts like Facebook, and Google to speed up the checkout process. This way, you can let customers who are in a hurry skip the password creation section.
Bonus Tip: Use a social login plugin to integrate popular platforms with minimal friction and reduce login barriers.
5. Show Limited-Time Offers
Create urgency by displaying limited-time offers directly on the checkout page. This way, you can encourage customers to make immediate purchases before the offer expires.
Bonus Tip: Use countdown timers to display time-sensitive offers such as flash sales, free shipping, or exclusive discounts on the checkout.
6. Incorporate Subscription Options for Recurring Purchases
For products that require recurring subscriptions and memberships, provide subscription-based checkout options. Allow customers to select subscription intervals directly on the checkout page, making the process more convenient for long-term purchases.
7. Support Multiple Currency and Language
If you have an international store, ensure it supports different currencies and languages at checkout. This way, you can offer localized experience for international customers and drive high conversions in the global markets.
Bonus Tip: Automatically display prices in the customer’s preferred currency based on their location or language settings.
Offer Discounts right on the checkout page using Discount Rules for WooCommerce and maximize your profit margins.
Summing Up
Using WooCommerce one page checkout can significantly improve the shopping experience, conversions, and reduce cart abandonments. By simplifying the buying process, you can keep your customers engaged and make their journey painless.
The key is to choose the best WooCommerce plugin for one page checkout. Once done, you can then customize the checkout, integrate the right payment gateway, and test different configurations to optimize higher sales.
One page clubs all the necessary steps of the checkout onto a single page while multi-page checkout breaks the checkout process into multiple steps across different pages.
If optimized correctly, a one-page checkout will not slow down your site. Test the plugin, optimize images and scripts to maintain fast loading times.
Yes, WooCommerce one-page checkout can be used with subscription-based products.
Yes, most of the one-page checkout plugins are designed to integrate seamlessly with your existing WooCommerce theme. However, it’s advisable to test the checkout functionality after installation to ensure compatibility.