Customers leave your store if they don’t find products in the configuration they want. This leads to a high bounce rate and reduced conversions. However, by implementing a WooCommerce product configurator, you can let customers configure the products based on their requirements.
WooCommerce product configurator is a plugin that offers interactive features to select options, customize features, and preview the product before adding it to the cart. Product colors, sizes, materials, logos, and even unique bundles are some of the customization features that customers can customize.
Whatever the type of products you sell, a configurator enhances user experience while increasing engagement and sales. In this blog, we have covered the best WooCommerce product configurator plugins, why to use one, and how to implement it effectively in your shopping store.
Let’s get started!
Increase your store’s conversions by offering discounts on whatever product configuration your customer chooses using Discount Rules
Why Use WooCommerce Product Configurator?
Here’s why you should consider using product configurators:
1. Enhance Customer Experience
By letting customers customize their products, you provide a sense of control and personalization. This leads to an engaging shopping experience, making customers more likely to complete their purchases.
2. Increase Conversion Rates
By offering easy-to-use configurators, you can reduce hesitation, and simplify the decision-making process which ultimately improves conversions.
3. Reduce Return Rates
When buyers have the ability to tailor the product to their needs, the chances of receiving products that don’t meet their expectations decrease, leading to fewer returns and exchanges.
4. Differentiate Your Store
While competitors may sell similar products, a product configurator creates a unique selling point that enhances customer satisfaction and attracts repeat buyers. This directly sets your WooCommerce store apart in the market.
5. Streamline Operations
A product configurator integrates with the inventory system and helps to track the availability of options in real-time, reducing manual effort and providing a smoother workflow.
Features of the Best Product Configurator for WooCommerce
Choosing the best WooCommerce product configurator plugin can make or break the customization experience of your customers. Here are key factors to consider when purchasing one:
1. Customization Features
- Go with the plugin that offers a variety of customization options like color pickers, text inputs, image uploads, size selectors, and more.
- Ensure the plugin supports real-time visual previews so customers can instantly see the changes they make to their product.
2. Ease of Use
- The plugin must be easy to set up and intuitive for both the store owner and customers. Complex systems can lead to confusion and abandoned carts.
- Choose the plugin that offers a user-friendly dashboard and drag-and-drop functionality for creating product configurations.
3. Performance and Speed
- Customization options can sometimes slow down your website, so choose a lightweight plugin that doesn’t affect page loading times.
- Check performance reports or test the plugin on a staging site. Always test the plugin’s impact on your site’s speed before installing it on your live store.
4. Pricing and Support
- Don’t burn your pockets by purchasing an expensive plugin. Consider your store’s needs, and budget and decide if you need a free or premium plugin.
- Compare features and costs across plugins to find a good balance between value and price.
5. Expert Support
- Opt for plugins that offer timely support through live chat, email, or ticket system.
- The plugin must also offer ongoing updates, and good reviews from other users. Plus, check if the product has an active community or knowledge base for troubleshooting.
6. Mobile Responsiveness
- Choose a configurator that is fully mobile-responsive, ensuring customers have a smooth experience on any device.
- Test the plugin on various devices to ensure the plugin is easy to use on both smartphones and desktops.
7. Integration with Other WooCommerce Extensions
The configurator must work seamlessly with other extensions like inventory management, payment gateways, and shipping calculators.
Consider these factors before purchasing a configurator plugin for WooCommerce.
5 Best WooCommerce Product Configurator Plugins
The five best product configurators for WooCommerce are:
- WP Configurator
- Iconic WooCommerce Product Configurator
- STAGGS Product Configurator Toolkit
- Visual Product Configurator for WooCommerce
- Composite Products for WooCommerce
1. WP Configurator
WPConfigurator is a WooCommerce visual product configurator plugin that allows customers to customize their products through real-time interface. This plugin lets customers interact with the product, select different components, and see changes instantly in a 3D product configurator WooCommerce setup.
With its multistep product configurator functionality, customers can select options in a step-by-step process for a smoother, and guided experience.
This plugin is ideal for stores looking to provide a visual configuration for customers to customize products layer by layer, and view those changes in real-time.
Key Features
- Unlimited customization layers and configurations, providing deep personalization.
- WooCommerce 3D product configurator integration for a realistic, interactive preview of custom products.
- Conditional logic that adjusts the options presented based on previous selections.
- Six built-in display skins for easy integration into any theme.
- Multistep configuration for a structured and seamless customization process.
- Fully responsive on mobile devices, ensuring a smooth experience across all platforms.
- Options to offer custom quotes through form integration.
Pricing
WP Configurator starts at $79 per year for a single site, including one year of support and updates.
2. Iconic WooCommerce Product Configurator
Iconic WooCommerce product configurator allows customers to personalize products by choosing different attributes and viewing live updates of their selections.
It seamlessly integrates with WooCommerce and supports layered images, allowing customers to see their configurations instantly. This plugin is ideal for stores offering customizable products like apparel, electronics, and accessories.
Key Features
- Options to create many product variations and configurations as needed for detailed product personalization.
- Display interactive 3D views of customized products, allowing customers to see instant updates.
- Use multiple layers and images for a detailed, interactive product configuration.
- Display or hide options dynamically based on previous selections, offering a tailored and seamless user experience.
- Enable users to request quotes for customizations, ideal for businesses requiring specific pricing based on customer selections.
- Allow customers to view products from different angles, providing a comprehensive view of the customized product.
- Choose from six different skins for the product configurator interface, making it easy to match your store’s branding.
Pricing
Pricing starts at $79 per year for a single-site license, including one year of updates and support.
3. STAGGS Product Configurator Toolkit
This is the best product configurator plugin for WooCommerce that allows users to create to create dynamic, customizable product options. It’s richly built with features to build an engaging and interactive shopping experience for your customers.
It offers everything from basic attribute selection to complex, 3D product configurations. You can fully customize the appearance, color, fonts, and icons to match your store’s branding.
With its configurator builder, you can create your configurator based on specific product attributes and incorporate custom product attributes used in the product configurator.
Key Features
- Change different parts of the product image dynamically as the customer makes selections.
- Split the product configurator into multiple steps to create a more structured and organized user experience.
- Allow customers to request a quote based on their configurations, ideal for businesses offering customized pricing.
- Use shortcodes to easily display the product configurator anywhere on your site.
- Make attribute options collapsible to save space and keep the configurator clean.
- Track which product configurations are the most popular, helping you understand customer preferences.
- Share active configurations as links to let customers revisit or share their personalized product setups.
- Use 3D product configurator for WooCommerce instead of static images, offering a highly interactive product view.
Pricing
Pricing starts at $5 per month, billed annually at $59.
4. Visual Product Configurator for WooCommerce
Visual Product Configurator for WooCommerce by OrionOrigin is a fully customizable plugin that allows customers to design and personalize products.
For a better experience, you can also show the product from multiple angles and views and enhance customer experience. This plugin is perfect for businesses offering customizable products like t-shirts, bags, electronics, and other products.
Key Features
- Customers can request a quote for their customized product, ideal for businesses offering complex items.
- Allow customers to save their customization and come back later to complete it, improving the shopping experience.
- Options are automatically shown or hidden based on previous selections, helping to create a streamlined, guided process.
- Let customers share their unique product designs via social media platforms like Facebook and Pinterest.
- Assign different prices for various product customization options, offering flexible pricing for different selections.
- Automatically remove out-of-stock options from the selection list to avoid customer confusion.
- Easily translate the configurator into multiple languages, making it accessible to a global audience.
Pricing
Paid plan starts at $69 per year. It has a free plan with basic features.
5. Composite Products for WooCommerce
Composite Products by WooCommerce lets you offer personalized product configurations by grouping existing products in any way you want. This way, customers can build their own product packages in a few clicks.
This plugin also provides options to create product kits and custom-built products. You can personalize the look and feel of the configurator to match your store’s theme and provide a seamless user experience.
Key Features
- Advanced options for pricing and shipping configurations, making it ideal for custom-built products.
- Use conditional logic to show or hide options based on previous selections, offering a tailored experience.
- Handle inventory for individual components within a composite product, ensuring real-time stock updates.
- Organize products with advanced grouping capabilities, allowing for complex configurations.
- Implement pagination, sorting, and filtering to help customers find the right options quickly.
- Includes REST API support for custom development and integration into other systems.
Pricing
The pricing plan starts at $149 per year.
Tips to Implement Product Configurators in WooCommerce
When product configurators are carefully planned and executed, you can see maximum results. Some of the tips for setting effective configurators are:
1. Simplify the Customization Process
Make the customization process as simple and intuitive as possible. Use clear labeling and step-by-step guidance for complicated configuration. Don’t overwhelm customers with too many options.
Quick Tip: Use multistep product configurators for WooCommerce to break down the process into manageable stages.
2. Provide Real-Time Previews
A visual product configurator for WooCommerce with instant previews ensures that customers can visualize the end product as they make selections.
Quick Tip: Use 3D product configurators for WooCommerce to give customers a fully interactive and dynamic view of their customizations.
3. Display Relevant Add-Ons and Upsells
Use conditional logic to suggest related add-ons or upsells based on customer’s interests.
Quick Tip: Provide options like gift wrapping or extended warranties that are dynamically displayed when particular items are chosen.
4. Provide Clear Pricing Details
Customers are more likely to purchase when they see clear pricing details of the configuration upfront. Make sure to provide real-time pricing updates as customers customize their orders.
Quick Tip: Use dynamic pricing or price lookups for variations to ensure accurate pricing based on product selections.
5. Provide Clear Instructions and Tooltips
If the configurator has complicated options, ensure there are tooltips or help sections to guide customers through the process.
Quick Tip: Add multilingual support for international customers to ensure that all users can use the configurator with ease.
6. Collect Customer Feedback
Actively gather feedback from customers to identify any pain points faced by the customers after the implementation of configurators. This will help you refine the process and make it more user-friendly.
Quick Tip: Use analytics to track the most commonly selected options and map areas for improvement.
Boost sales and drive repeat purchases by offering attractive discounts to different product configurations using Discount Rules
Sum Up
Now that you know the best WooCommerce product configurator plugins available in the market and the implementation steps to incorporate one in your store. Using these product configurators in WooCommerce can significantly enhance the shopping experience, increase conversions, and reduce return rates.
With the right tools and strategies, you can offer a seamless, customized experience that drives conversions and customer retention.
A product configurator allows customers to customize a product by selecting different features like color, size, model, etc.. In contrast, a sales configurator is a sales guide that helps sales teams and customers find the product/service based on their needs and budgets.
Yes, you can use multiple configurators on the same WooCommerce store.
No, some 3D product configurators are limited to specific product types like clothing or accessories. So check whether the plugin supports all your product categories before purchasing.
Configurators can impact site speed, especially with high-quality images. So it’s important to optimize images and test performance before going live.
Yes, product configurators are compatible with WooCommerce subscriptions.
